Ritchie Bros. Auctioneers to Unveil New Home in Denver, CO

. March 29, 2007

Ritchie Bros. Auctioneers (TSX: RBA) (NYSE: RBA), the world’s largest truck and industrial equipment auctioneer, will be unveiling its new state-of-the-art auction facility in Denver (Mead), Colorado at its grand opening reception being held April 4, and at its first unreserved truck and industrial equipment auction being held there on April 5 and 6, 2007. Bidders from around the world are expected to attend the Company’s first auction at its permanent facility.

The new 160-acre Longmont permanent auction site is one of 18 auction sites the Company has in the United States, and is a replacement site for the Company’s former 37-acre location in Brighton, CO. Ritchie Bros. has a total of 35 auction sites in the United States, Canada, Australia, Mexico, Singapore, Europe and the Middle East.

“We have held 85 unreserved auctions in Denver since 1983, and we are really excited to have a much larger presence here in Mead,” says Scott Forke, Vice President for Ritchie Bros. “Over the years, we have attracted more than 48,000 bidders to our auctions in Colorado and are looking forward to introducing current and new customers to this great community and our new state-of-the art auction facility.”

4444 Ritchie Drive, Longmont (Mead), CO 80504 (Tel: 970.535.6700)

Wednesday, April 4/07 – 5:30pm-8:00pm — Grand opening reception at the auction facility. Includes food, drinks and music by Woodie Procell & The Snowy River Band.

Thursday, April 5/07 and Friday, April 6/07 – 8am – Auction start. Items include 70+ wheel loaders, 55+ scissorlifts, 50+ skid steer loaders, 24 motor scrapers, 19 crawler tractors, 120+ pickup trucks, 50+ mixer trucks, 50+ truck tractors, plus more.

Thursday, April 5/07 – 10am approximately – Ribbon cutting ceremony (media photo opportunity) with Mead Mayor Richard Macomber, Ritchie Bros. Auctioneers President Rob Mackay, Ritchie Bros. Auctioneers Vice-President Scott Forke, and Ritchie Bros. Auctioneers Regional Manager Steve Merich.

The Company expects to hold four unreserved auctions at its new facility annually.

A Ritchie Bros. auction is an entertaining, fast-paced affair. Mobile trucks and equipment move over a ramp in front of a seated crowd while the crowd bids on the items. The company’s auctioneers are experts at keeping up the fast pace of the sale and all prices are determined by the bidders in the crowd and online. Every item sells on auction day, and often items are sold in under a minute. Last year, Ritchie Bros. held over 175 unreserved industrial auctions around the world, generating gross auction sales of US$2.72 billion.

About Ritchie Bros.

Ritchie Bros. is the world’s largest auctioneer of industrial equipment, operating through over 110 locations in more than 25 countries around the world. The Company sells, through unreserved public auctions, a broad range of used and unused industrial equipment including equipment and other assets utilized in the construction, transportation, material handling, mining, forestry, petroleum, marine, real estate, and agricultural industries. The Company maintains a website at www.rbauction.com.

Category: Auction News

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