Bonhams, A Founding Sponsor of Goodwood Festival of Speed, Renews Sponsorship Deal

. June 27, 2007

Bonhams announced this week that it was extending its ongoing commitment to the Goodwood Festival of Speed and the Goodwood Revival, the two world-class car events of which the company is a founding sponsor.

The new long-term contract Bonhams signed with Lord March means that Bonhams has been involved with Goodwood for well over two decades. Bonhams Chairman, Robert Brooks, and motoring historian, Doug Nye, worked closely with Lord March to make the event the huge success it has become. Each year Bonhams holds multi-million pound classic car auctions at each of the Goodwood fixtures drawing bidders and thousands of spectators.

The sale at Goodwood on 22 June 2007, broke all previous records at the Festival of Speed which included the sale to a Continental buyer of a 1932 Alfa Romeo 8C-2300 Spider for £1.4m ($2.8m).

Commenting on the renewed sponsorship deal, Robert Brooks said: “We are delighted with our continued association with Goodwood, a place which for many enthusiasts recalls so many lovely summer days happily spent at `Glorious Goodwood’, the motor-race circuit at the foot of the South Downs, rather than the Estate’s magnificent horse-race venue high upon their crest.”

“Goodwood holds a very special place in the hearts of British racing car enthusiasts. This historic site simply breathes motor racing history. This is why Bonhams is delighted to continue its long and distinguished association with Lord March and the Goodwood Festival of Speed and the Goodwood Revival. These two events provide the most perfect backdrop for classic car auctions as they attract visitors from around the world. We are committed to our involvement in making these events what they are, key fixtures for collectors globally.”

Category: Auction News

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