dotMobi Brings Highly Desired Adult and Entertainment Domain Names to Market

DUBLIN, Ireland and WASHINGTON, Feb. 4 – Following an incredibly successful series of .mobi domain name auctions this past year, dotMobi is reaching further into its set of “premium names” to bring 14 adult and entertainment-related names to Moniker’s T.R.A.F.F.I.C. West Live Auction on Feb. 20, 2008.

The adult domain names to be auctioned at this event are naked.mobi and the highly anticipated porn.mobi while the entertainment and hobby names include broadway.mobi, cards.mobi, geneology.mobi, hollywood.mobi, lottery.mobi, tickets.mobi and vegas.mobi.

Other names to be auctioned are banks.mobi, doctor.mobi, floods.mobi, property.mobi, and score.mobi.

“Given the intimate relationship people have with their mobile phones, this set of names promises to be a strong match with content that consumers are actively seeking,” says Amy Mischler, Vice President of Identity and Brand Services at dotMobi, the company behind the .mobi domain name. “One proof point is that a recent study estimated the mobile adult content market will grow from $1.4 billion in 2006 to more than $3.3 billion by 2011. The mobile market that dotMobi helped build is now growing rapidly.”

dotMobi’s premium names are a set of more than 5,000 commonly used words that the dotMobi set aside during its formation to help fund the development of tools for building mobile content like http://ready.mobi and http://dev.mobi.

“As an ongoing supporter of dotMobi, Moniker is pleased to feature its premium domain names at our auctions,” said Monte Cahn, CEO of Moniker.com. “Moniker has sold some of the top .mobi domains including flowers.mobi, poker.mobi, ringtones.mobi and news.mobi. As more sites and content become available and easier to access on mobile devices, dotMobi’s unique Internet presence will help it surge to the forefront.”

Any company or individual will be able to bid on the dotMobi premium names offered at T.R.A.F.F.I.C. West, either in person or by telephone. For auction registration details, visit http://marketplacepro.moniker.com/auction/detail.html?auction_id=187. The auction rules will follow Moniker’s auction terms and conditions. dotMobi also has minimal requirements for the buyer, including:

— Domain to be registered by auction winner within 10 days of receiving authorization code — Site to initially consist of a dotMobi compliant parking page — Best efforts to create, launch and operate a live web site with relevant content within six months. For example, acupuncture.mobi should not display a site for car sales. — Fully compliant site with an http://ready.mobi score of at least 4/5 (highest score is 5/5).

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium headquartered in Dublin, Ireland, is leading the growth of internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that a web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C’s Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact: Vance Hedderel dotMobi +1-703-485-5563 [email protected] Danielle Siemon A&R Edelman for dotMobi (US) +1-650-762-2947 [email protected] Sasha Manners Edelman for dotMobi (Europe) +44-20-7344-1504 [email protected]

dotMobi
CONTACT: Vance Hedderel of dotMobi, +1-703-485-5563,
[email protected], or Danielle Siemon of A&R Edelman for dotMobi (US),
+1-650-762-2947, [email protected], or Sasha Manners of Edelman
for dotMobi (Europe), +44-20-7344-1504, [email protected]

Web site: http://www.dotmobi.mobi/

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