Russo and Steele Changes the Face of Collector Automobile Auctions

. March 5, 2008

Russo and Steele Collector Automobile Auctions has officially announced it is changing its auction format to an ALL RESERVE sale. By employing this type of change it will enable Russo and Steele to best serve and maintain the high level of service and integrity that enthusiasts have come to expect from the company.

The ALL RESERVE platform is not universal within the collector automobile auction world. In fact, many auctions still push for a No Reserve entry. However, Russo and Steele believes that this decision will ultimately enhance the quality of cars event and ensure the lasting relationships within the hobby and client base. In today’s market the ability to have a measure of control over the final sales price will result in the highest caliber and quality of consignment inventory.

Drew Alcazar, co-owner and CEO of Russo and Steele, had this to say about the company’s decision: “A No Reserve sale frequently ends up with negative results because no auction house can guarantee having the “right” two bidders on any block all the time… To risk compromising the integrity of our sale with sellers being forced into “buy-back” scenarios with usurious fees or compel them to “protect” their car with phantom bids, is simply too much of a liability. The All Reserve format allows Russo and Steele to continue to foster its relationships with our clients and achieve the objective of offering outstanding collector automobiles at market relevant reserves. I believe the quality and integrity of our sale will benefit and ultimately continue to provide the world class experience our clients have come to expect from Russo and Steele.”

About Russo and Steele Collector Automobile Auctions
Russo and Steele Collector Automobiles is one of the nation’s premier collector car auctions, specializing in European sports cars, American muscle cars, hot rods and customs. Two auctions have been staged each year with the signature auction taking place in Scottsdale, Arizona every January, followed by Monterey, California in August. 2008 marks the addition of a third auction, in Hollywood, Florida.

Category: Auction News

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