LGB Australian Horse Auction

. April 28, 2008

No longer is distance a barrier to participation in Australian thoroughbred sales. With the adoption of Live Global Bid’s (LGB) real-time, online auction bidding technology the Australian thoroughbred industry is now a worldwide business.

After introducing Live Global Bid’s online auction technology at this year’s Australian Easter Yearling Sale, William Inglis and Son sold a yearling by More Than Ready for $600,000 to an online buyer based in Hong Kong.

This was the first yearling to sell to an online bidder from an Australian Sale and the highest price ever bid online for a thoroughbred anywhere in the world.

William Inglis & Son is the first Australian thoroughbred sales company to use the LGB live auction system. Bidders at Inglis auctions can inspect horses prior to a sale and stay in control of the bidding process by placing bids online if they can’t attend the sale.

“We selected Live Global Bid (LGB) to provide real-time, online auction bidding technology because they have a proven track record in delivery,” says Mark Webster, CEO of Inglis.

“The LGB technology offers auction houses the fastest response time in the market with no discernible delay to the end user,” says Niall Power, LGB’s Australian representative.

“Barrett’s, California-based thoroughbred auctioneers, are already using LGB technology and achieving particular success with breeding stock sales where buyers seem more comfortable buying remotely,” according to Mr Power.

The biggest car resellers in Australian and New Zealand, Pickles and Turners, both use this technology and are achieving significant Internet sales that continue to increase each year.

Distance is no longer a barrier. LGB enables you to take a front row seat at an auction even if you are thousands of miles away.

For further information about Live Global Bid you can contact:
Bob Francis (in Canada)on +1-877-694-6100 or
Niall Power (in Australia) on +61-(0)417-240-262.
Live Global Bid (LGB) is based in Canada and has offices in Sydney. LGB pioneered live, online and interactive auctions enabling real-time, web-based participation in on-site auctions around the world. The automotive sector quickly embraced this technology. LGB now sells their live online auction bidding system and interactive auction software to the heavy equipment, livestock, thoroughbred, collectibles and automotive sectors. www.liveglobalbid.com.au

William Inglis & Sons is one of Australia’s leading thoroughbred auctioneers. Some 10,000 of Australasia’s finest Thoroughbreds pass through the Inglis auction ring every year, including 1,200 yearlings which represent an annual turnover in excess of $100 million. www.inglis.com.au

Category: Auction News

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