Makers of Baileys(R) Original Irish Cream Kick Off Holiday Season With Designer Shoe Auction for Charity

. November 11, 2009

Kick-start the holiday season with the makers of Baileys(R) Original Irish Cream by celebrating the two things women find most irresistible about a holiday get-together — amazing party shoes and a delicious drink. The Baileys Holiday Shoe Collection of one-of-a-kind Baileys-inspired designs will be sold via online auction to benefit Clothes Off Our Back(R). The national non-profit organization auctions clothing, jewelry and other items donated by top celebrities to help support many causes around the world, including the fight against hunger.

To support the cause while indulging in a love of fashion, shoe aficionados and their friends ages 21 and older can visit www.clothesoffourback.org to view and bid on one-of-a-kind Baileys-inspired women’s shoes created by some of the best designers in the business: Alejandro Ingelmo, Farylrobin, Rafe, Shree Moni and Vanessa Noel. The auction runs from November 11th to December 2nd, and bidding starts at $75, with all money raised going to charity.

Each designer has created one pair* of shoes inspired by Baileys Original Irish Cream — which means rich, irresistible shoes. What’s a more perfect holiday gift for a shoe lover (be it yourself or someone else) than a one-of-a-kind pair that reminds her of Baileys, her favorite holiday drink?

“We’re really excited to combine two irresistible temptations — Baileys and shoes — in a way that benefits a great cause during the holidays,” says Dana Yerid, brand director for Baileys. “Whether you’re enjoying it with friends at a holiday party or a small gathering at home, Baileys adds ‘yum’ and delight to the season’s festivities. Slip on a fabulous pair of designer shoes with your favorite party dress, pour a glass of Baileys and you have everything you need for perfectly delicious holiday get-togethers.”

Baileys is also opening two holiday shoe stores, one in New York City and one in Los Angeles. Each store will be stocked with deliciously luxurious women’s shoes (in a variety of sizes) from designers such as Casadei, Sergio Rossi, and L.A.M.B. Every pair of shoes is just $75, with all proceeds going directly to Clothes Off Our Back. With a new pair of delicious party shoes in hand and a donation to a wonderful charity, the only think left to do will be to raise a glass and enjoy more yum this holiday — responsibly.

BAILEYS HOLIDAY SHOE SHOP DETAILS

Date:

November 11-13

Time:

11am-7pm

Locations:

421 West Broadway, New York, NY

156 S. Robertson, Los Angeles, CA

About Baileys Irish Cream:

Baileys launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Baileys is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world. Owned by Diageo plc, Baileys contents are a blend of Irish whiskey, fresh double cream and other fine ingredients. For more information on Baileys Original Irish Cream, please visit us at www.BAILEYS.com.

About Clothes Off Our Back

The Clothes Off Our Back Foundation is a 501c3 organization that hosts charity auctions showcasing today’s hottest celebrity attire. Items are put up for bid to the public with proceeds going to benefit children’s charities. Clothes Off Our Back was founded by actors and philanthropists Jane Kaczmarek (“Malcolm In The Middle,” “Raising the Bar”) and Bradley Whitford (“The West Wing,” “Studio 60 on the Sunset Strip”) whose efforts, along with their celebrity and designer friends have helped improve the lives of children across the globe. For more information and to bid, log onto www.clothesoffourback.org.

About Diageo

Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business, with an outstanding collection of beverage alcohol brands across spirits, wine and beer. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards.

Diageo is a global company, trading in some 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. Visit www.DRINKiQ.com for information and guidance on responsible drinking.

Celebrating life, every day, everywhere, responsibly.

* There’s only one pair of shoes — what if it’s not my size? Any shoe lover knows that shoe stretchers, foot pads, or even specially crafted display cases were designed for moments like this.

Please enjoy Baileys(R) responsibly.

BAILEYS Irish Cream Liqueur. 17% Alc/Vol. (C)2009 R & A Bailey & Co. Imported by Paddington, Ltd., Norwalk, CT.

Baileys Irish Cream

CONTACT: Valerie Kulbersh, Hunter PR, +1-212-679-6600 x248,
vkulbersh@hunterpr.com

Web site: http://www.BAILEYS.com/
http://www.clothesoffourback.org/

Category: Auction News

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