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Auction PR Publicity Announcements News and Information

Glenfiddich Whisky Auctioned for $38,000

A rare and precious bottle of Glenfiddich, the world’s most awarded Single Malt Scotch Whisky, was today auctioned for charity by Christie’s, at a price of $38,000. One of the rarest and most precious expressions of authentic Single Malt Whisky ever released by Scotland’s most distinguished distillery, the bottle of Glenfiddich 50 Year Old was the first and currently only bottle available for home purchase in the United States.
The auction raised money for Friends of Scotland, the charity founded by Sir Sean Connery, dedicated to advancing contemporary Scottish causes in the United States via educational scholarships, and to benefit veterans of foreign wars.

Following the auction, Glenfiddich 50 Year Old will be available exclusively at three U.S. hotels, making this one of the most sought-after expressions of Glenfiddich ever released. Starting today, the remaining three bottles will be available at the Mandarin Oriental in New York, Miami’s Fontainebleau hotel and the Peninsula hotel in Los Angeles.

“Time and tradition, and a small, significant measure of the unknown have contributed to making every drop of this beautifully-matured fifty year old whisky, some of the most precious Glenfiddich has to offer,” said David Stewart, the Glenfiddich Malt master, who attended the auction. “It is some of our finest whisky, nurtured over many years by generations of dedicated and distinguished long-serving craftsmen using techniques lost to most other distilleries. Only an independent, family-owned distillery can remain true to its founding principles and continually pioneer in its pursuit of excellence.”

“As the world’s most awarded Single Malt Scotch Whisky, Glenfiddich has a long tradition of innovation and setting the benchmark for quality” said Caspar MacRae, Category Director – Scotches, William Grant & Sons USA. “The introduction of Glenfiddich 50 is a testament to the quality and pioneering spirit that has gone into the production of Glenfiddich for more than 120 years, and we are delighted to be using this launch to raise money for a worthy cause.”

About William Grant & Sons

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the super-premium spirits company is run by the fifth generation of his family. Among the most recent accolades for the well-awarded company, William Grant & Sons was honored as the “Distiller of the Year” for the third time in four years by the prestigious International Spirits Challenge.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with super-premium brands including Stolichnaya vodka, the world’s best-selling single malt Scotch whisky Glenfiddich, The Balvenie range of handcrafted single malts, Grant’s blended Scotch, Hendrick’s® Gin, Sailor Jerry® Spiced Navy Rum, the award-winning Milagro® Tequila, Frangelico Hazelnut Liqueur, Licor 43, BOLS Liqueurs, Galliano, Lillet and Solerno Blood Orange Liqueur.

William Grant & Sons USA has offices in New York City (sales and marketing) and Edison, NJ (bottling and warehouse facilities). For more information on the company and its brands, please visit www.grantusa.com

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