Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

American IronHorse Motorcycles Intellectual Property Assets Auction

Streambank, LLC, an advisory firm specializing in the sale of intangible assets, today announced that a bid deadline and auction date have been finalized for the sale of the intangible assets of American IronHorse Motorcycles, the Fort Worth, Texas-based volume manufacturer of V-twin motorcycles. Bids may be entered until 5:00 p.m. EDT, Friday, March 19. The auction will commence Tuesday, March 23, at 11:00 a.m. EDT, at the law offices of Greenberg Traurig in New York City. Qualified bidders may participate in the auction by phone.

The assets for sale include all trademarks, including but not limited to, American IronHorse, Texas Chopper, Slammer, Legend, Tejas and Outlaw model names. Also for sale will be the URLs, patents, and all available proprietary motorcycle and parts designs. The company’s data containing contact and valuable demographic information will be available as well.

“American IronHorse offered a unique culture that engendered a loyal following, and thousands of its high-performance models remain on the road today,” said Margaret Birlem, a Partner with Streambank LLC. “We are optimistic about interest in these assets.”

Founded in 1995, American IronHorse grew to become one of the most respected brands in the industry and carries a history of innovation and trend-setting design. From its 224,000 square foot facility, American IronHorse produced up to 240 motorcycles a month during the firm’s peak years of 2004 and 2005. The company was also awarded a U.S. patent for its innovative gas tank design on the Texas Chopper, and the Slammer model won the prestigious “Bike of the Year” honors at the 2007 V-Twin Expo industry trade show awards. The company’s innovative wheel designs and patents are included in the sale. American IronHorse also offered a diverse line of merchandise as well as men’s and women’s apparel.

Interested parties may contact Streambank at 781-444-4940 to request additional information about the assets for sale and the bidding process.

About Streambank

Streambank is an advisory firm specializing in the valuation, marketing, and sales of intangible assets for businesses at all stages. Streambank identifies, preserves, and extracts value for clients through the application of experience, diligence and creativity. The firm’s experience spans a broad range of industries including apparel, automotive, consumer products, food, manufacturing, medical technologies, retail and textiles. Streambank’s recent client engagements include Goody’s Family Clothing, Circuit City Stores and KB Toys. Streambank provides sound advice on value maximization strategies and liquidity options. Streambank is headquartered in Needham, MA. For more information, please visit www.streambankllc.com.

BackBay Communications
Philip Nunes, 617-556-9982, x227
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