GunBroker.com Online Firearm Auction Launches Strategic Advertising Partnership

. March 18, 2010

GunBroker.com®, the world’s largest online auction site for firearms and hunting/shooting accessories, has partnered with Spokes360 to grow its advertising base while providing additional value to its ever-expanding community of hunting, shooting and outdoor enthusiasts.
With over 1.5 million registered users, 2.8 million unique monthly visitors and 150 million monthly page views, GunBroker.com is consistently ranked as a top 1,000 website according to Quantcast.

The company’s partnership with Spokes360 marks GunBroker.com’s first significant program to introduce industry partners to GunBroker.com’s large customer base and desirable demographic. Spokes360 will be responsible for designing customized advertising packages that tap into the company’s core assets, meet advertiser objectives and provide value to GunBroker.com users.

“With expertise in the outdoor space, digital media and community building, the Spokes360 team complements the leadership position GunBroker.com enjoys in the market,” said GunBroker.com CEO, Steve Urvan, “Their approach to creating programs that mutually benefit advertisers, publishers and the consumer alike aligns well with our customer-focused philosophy.”

“GunBroker.com has built the top Web site in the industry” said Lee Sarles, Spokes360 principal. “We are excited to present measurable advertising and marketing opportunities on GunBroker.com to endemic and non-endemic media buyers.”

About GunBroker.com

GunBroker.com® (www.gunbroker.com) is an informative, detailed, secure and safe way to buy and sell firearms and hunting/shooting accessories. GunBroker.com promotes responsible gun ownership. Aside from merchandise bearing its logo, GunBroker.com sells none of the items listed on its Web site. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. Ownership policies and regulations are followed using licensed firearms dealers as transfer agents.

About Spokes 360

A partnership of senior level advertising sales and marketing executives, Spokes360 serves marketers looking to reach outdoors enthusiasts. The company was founded by advertising sales and marketing veterans Lee Sarles and Christen Everly. The members of Spokes360 first came together at North American Media Group, parent company of the North American Hunting Club and North American Fishing Club. While there, they launched advertising platforms for the company’s media entities including websites, national magazines, e-newsletters and television. Sarles served as publisher for several NAMG titles and Everly served as Marketing Director for North American Hunter and North American Fisherman media properties.

Category: Online Auctions

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