Cat Auction Services Returns to Houston

. March 31, 2010

Cat Auction Services, recognized the world over for its commitment to building customer loyalty, announced recently that it will hold an unreserved public auction in Houston, Texas, on Thursday, April 22 beginning at 9 a.m. at Houston Raceway Park (2525 FM565 South, Baytown, Texas). This marks the company’s third Houston-based auction in recent months and will include a broad assortment of equipment from a number of manufacturers.

Featuring a wide variety of excavators, loaders, tractors and compactors, among other equipment, the Houston event is expected to draw bidders from across the United States and around the world. Interested buyers are invited to view the entire equipment list online prior to the event by visiting www.catauctions.com/tx2010. Real-time online bidding will be available on the day of the auction through the company’s website, and participants are invited to register early so as to have access to inspection reports on the equipment.

Cat Auction Services President Rick Albin said, “We’re excited to be coming back to Houston and about displaying the equipment at a venue like Houston Raceway Park. The drag strip is a perfect setting for our innovative Leaderboard™ display and accommodates our unique auction-theater setup.”

Albin continued, “We are committed to bringing Houston a high-caliber auction that provides great value to our buyers and sellers, and to giving our customers an auction experience unlike any other. Our inspection reports and warranty options, and the wide range of Caterpillar services we provide, give us a leg up on offering quality used iron. Buyer confidence is high at Cat Auctions because buyers know what they’re getting. And that translates into the fairest prices for all involved.”

Albin went on to describe the options available to online bidders. “Another reason we’re excited about the Houston auction is that we’ll unveil our new, simplified online bidding system. This system streamlines the registration and bidding processes, and allows those who cannot make it to the drag strip the chance to interact with the auction in a way that is more inline with what our on-site participants experience. With so many bidders participating via the web, this improvement will significantly enhance the bidding process for a large number of our customers.”

In addition to the Houston auction, Cat Auction Services has upcoming auctions in Minneapolis, Minn., in May, and Des Moines, Iowa, in June. Cat Auction Services entered the heavy equipment auction arena in late 2008 and has been active across the country. Reviews from all corners have been positive, and the auctions have drawn buyers from 49 states and nearly three dozen countries.

By conducting auctions that provide value to both the buyers and sellers, Cat Auction Services complements and enhances the relationship between Cat dealers and their customers. Cat Auction Services was formed through a unique partnership of Cat dealers with the endorsement of Caterpillar, Inc. The addition of Cat Auction Services to the portfolio of services available to Cat customers and others in the heavy equipment industry builds upon the company’s existing customer loyalty. More information about the company can be found at www.catauctions.com

Category: Auction News

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