, Inc. Builds Relationships, Committed to Growth of Auction Industry Technology

Auction Floor, Inc. (PINKSHEETS: AFLR) (FRANKFURT: ZUI) (the “Company”), a leading marketer and online software solutions provider to the auction industry, continues to advance its commitment to building relationships with the auction industry. “We see Auction Floor as the future for the online auction business, a one-stop, integrated online location for auctioneers extending their reach for doing business on the web,” said Jerry Floyd of Floyd’s Prime Equipment, Inc., in Quitman, Texas.

Mr. Floyd collaborated with earlier this month, conducting a successful “live auction” of large industrial equipment utilizing’s proprietary live auction platform. “When asked us to sign-on for a live auction with national exposure, we were excited and honored,” said Floyd, the owner of a well-established family-operated business which specializes in the appraisal and auction of new and used foodservice equipment.

“We had participated in eBay Live Auctions in the past, and thus had ideas of what we liked and disliked about online auctions. When demonstrated their real-time online bidding software (no Java platforms), we were confident there would be positive results.” reported that 46% of the available lots in the March auction were sold online, a performance significantly above the industry average of 15%. Furthermore, ten percent of all online bids were placed using the Auction Floor platform.

“We’re building strategic relationships with the auction house community,” said Richard Romanus, President of, Inc., who has already been asked to speak at several state auction association conventions in 2007, as well as the National Auctioneers Association Convention in San Diego in July.

“This next generation technology is just what auctioneers need to help them prepare for future growth in a global market,” Romanus commented. “My commitment to this industry started many years ago with a dedication to assist auctioneers to take advantage of technology to adapt and grow in a global marketplace. was the missing piece to making this all a reality.” has a slate of live auctions scheduled for the month of April as management continues to deploy the company’s web-based “live auction” platform, allowing bidders to participate in the real-time progression of prices as if they were on the auction floor. Through its web site,, the Company attracts more bidders using special tools similar to those of timed auctions at eBay.