First-of-Its-Kind Auction Network Promises Diverse and Engaging Programming

Viewers Can Watch and Bid in Adrenaline-Fueled Live Auctions Beginning Fall 2007; From Antique Cars to Zebra Rugs, Auction Network Will Offer It All

Today at The National Auctioneers Association’s (NAA) International Auctioneers Conference and Show, a team of Gemstar-TV Guide International, Inc. (TV Guide) veterans unveiled final plans to launch Auction Network, the first network dedicated entirely to the $257 billion global auction industry. Auction Network will enable viewers to enjoy the thrill of competitive buying and to participate as “virtual bidders” in live auctions ranging from high-octane automobiles, million dollar thoroughbreds, exclusive wine collections and their favorite celebrity’s private collections.

With the support of NAA’s CEO Bob Shively and the NAA board, Auction Network, which has an exclusive partnership with the NAA and its 6,500 members, will launch in a two-tiered rollout. Auction Network will launch phase one in the fall of 2007 as an internet television network with 24/7 streaming video, VOD and gaming content. Phase two, which will include cable and satellite television platforms, will launch in 2008.

Tava Smiley, whose credits include General Hospital, I Want That! Kitchens, correspondence for Extra!, and hosting Fox Movie Channel’s red carpet movie premiers, will serve as the Network’s main host.

“Auction Network fills an untapped niche in an uncluttered category,” said Pam McKissick, CEO and founder of Auction Network. “Live auctions are currently an entertainment destination for over 70 million Americans every year. Until now, no U.S. network has been dedicated to this incredibly exciting entertainment genre. Our multi-media, interactive network is a cross between ESPN and eBay and will provide fast-paced fun for viewers who want to bid live or online or simply watch the excitement. To truly create that excitement, you’ve got to have network executives with strong television and production backgrounds who’ve been trained by some of the greatest auctioneers and understand the industry. Together with investment partner Dean Williams, CEO of Williams & Williams, we have an amazingly unique team in that sense.”

Auction Network will include feature-rich, diverse and engaging programs focusing on auctions and the stories behind their items. Viewers can participate in the bidding process as virtual bidders by logging on to the Web site or opting in via mobile phone. A voice activated system will award the bid and ask the virtual bidder for acknowledgement. Virtual bidders may enter a “proxy bid” or a bid prior to the sale, if they are unable to participate live and they may also request “wake up calls,” which provide an automated phone call alert for categories of interest.

Auction Network will make information about auction products available to viewers through several media including online catalogs, high-resolution photos and live streaming videos. Product previews will be available prior to and during the auction so the online bidder experience more closely mimics being at the live auction event. Questions and bidder support will be provided by a toll-free number staffed with Auction Network representatives.

“Tomorrow’s networks will require a seamless synergy between the live event, television, Internet and mobile platforms to be successful,” said McKissick. “Auction Network is already there with cutting-edge technology.”

In addition to live, interactive auctions, programming will include behind-the-scenes and family shows with heartwarming stories about auctioneers, collectors, artists, buyers and sellers of all things auction as well as fun kid auctions and national auctioneer contests where voting will, in talent scout fashion, happen live and interactively across the U.S. in search of the next auctioneers.

About Auction Network:

Based in Tulsa, Okla., Auction Network is the first 24 hour-a-day, seven-days-a-week, multimedia network solely dedicated to auctions. Auction Network will provide a fast-paced, interactive, highly entertaining programming environment where buyers meet sellers and celebrate the sport and competitive spirit of auctions. Auction Network has a team of strong executives with significant experience in television and programming while at TV Guide and in the auction industry with Williams & Williams Auctions. The network’s executive team includes CEO and Founder, Pam McKissick; General Manager, Fontana Fitzwilson; Executive Vice President, Suzanne Meeks; Vice President of Business Development, Toby DeWeese; and, Vice President of Operations, Doug Turner.

About the National Association of Auctioneers:

With nearly 6,500 members throughout the world, the National Auctioneers Association is the largest organization of its kind dedicated to promoting the auction method and competitive bidding industry. Member benefits range from federal and state legislative tracking to comprehensive continuing education programs, including coursework to earn the following professional auctioneer designations: Certified Auctioneers Institute (CAI), Accredited Auctioneer, Real Estate (AARE), Graduate, Personal Property Appraiser (GPPA) and Certified Estate Specialist (CES). The organization was founded in 1949 and is headquartered in Overland Park, Kan. For more information on the NAA and its programs, log on to www.auctioneers.org.

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