LG Mobile Phones will auction off signed memorabilia to benefit the Motion Picture & Television Fund

With the Emmys around the corner, LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced today that they will post auctions on eBay for five limited edition signed items from their recent LG Mobile TV Party to benefit the Motion Picture & Television Fund (MPTF), a primary resource for healthcare and service for members of the entertainment industry.

The auction will include memorabilia autographed by many of the event’s attendees including three LG VX9400 phones, a vintage television set and a VIP event invitation featuring the VX9400. The auctions will also be featured on the homepage of eBay and will go live on Monday, September 3 at 10:00 a.m. PST and last for ten days, ending on September 13 at 10:00 a.m. PST.

“LG continually seeks ways to integrate marketing programs with organizations that are working to help improve our communities and we are proud to spearhead this auction to benefit the Motion Picture & Television Fund,” said M. Ehtisham Rabbani, vice president of product strategy and marketing for LG Electronics MobileComm U.S.A., Inc. “Our latest handset, the VX9400 is all about mobile television and we celebrated its launch with a salute to the stars — from the best in classic television to the hottest shows on today, it is a natural fit to partner with the MPTF to contribute to the great work they are doing for the stars.”

The LG Mobile TV Party celebrated the evolution of the television from its start in black and white to its future as a mobile medium. The event brought together television stars from yesterday and today, including Scott Baio, Christopher Knight, Shannen Doherty, Alan Thicke, George Takei, Masi Oka, Josh Henderson, Jesse Metcalfe, Jack Coleman and many more.

There will be five auctions in total, allowing television fans of all eras to bid on a variety of memorabilia. The first three auctions will consist of a LG VX9400 phone, one of the first mobile phones capable of offering live television service, individually autographed by Shannen Doherty from “Beverly Hills 90210,” Christopher Knight of “Brady Bunch” fame and George Takei, Sulu from “Star Trek” and now on “Heroes.”

In addition to the autographed LG VX9400s, a vintage television set signed by all celebrity guests from the LG Mobile TV Party will be auctioned. The cherry red television was signed by those mentioned above as well as Hollywood’s hottest stars including cast members of “Heroes,” Sendhil Ramamurthy and Zachary Quinto as well as John Salley, Tara Reid, Benjamin McKenzie, Shane West, Brittany Snow, Nick Cannon and classic television stars including Gary Coleman, Erin Moran, Sherman Hemsley, Jason Hervey and more. The winner of the vintage television will also receive an image CD that includes photos of the stars signing the TV.

LG Mobile Phones will also auction off the VIP invitation for the LG Mobile TV Party, which was sent to each celebrity guest and features the LG VX9400, LG portable stereo speakers (PSS II), a LG Bluetooth(R) wireless headset (HBM-730) and a holster/TV stand all packaged in a classic TV dinner style box and signed by “Heroes” father/son team George Takei and Masi Oka.

The Motion Picture & Television Fund services the entertainment industry by going far beyond traditional health care to offer a continuum of care for the very young to the elderly by providing quality medical and surgical services, health care, child care, residential living and care for older adults, as well as social and charitable services.

For more information on the LG VX9400, please visit http://www.LGUSA.com. For more information on the LG Mobile TV Party, please visit http://www.LifeWithLG.com. For more information on the Motion Picture & Television Fund, please visit http://www.mptvfund.org. To view the live auctions directly, please visit http://www.ebay.com.

About LG Electronics U.S.A., Inc.

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG’s “Life’s Good” marketing theme. For more information, please visit http://www.lgusa.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit http://www.lgusa.com.