Brightens the Holiday Shopping Season by Auctioning Rare 50 Carat Canary Diamond Ring – The sheer size of the 50.71 carat “canary” diamond ring makes it’s largest diamond auctioned to date. The highly anticipated live auction kicks off on Thursday, November 1, and will last for 30 days. The auction is open to the general public at The website requires only a $1 minimum opening bid on all items, and the same holds true for the “canary” diamond ring.

Color enhanced and designed to perfection, the stunning “canary” diamond was hand cut in Israel from an immense 550 carat diamond rough. The ring is notable for the radiant cut diamond’s stunning yellow hue. It is set in a custom crafted, antique-style, 18k white gold ring. Smaller round and baguette diamonds surround the canary diamond, adding to the elegance of the ring. The diamond is truly exceptional, and only a handful like it exists today.

Because of its rarity and beauty, the “canary” diamond ring would make a desirable addition to anyone’s jewelry collection. “The ‘canary’ diamond ring is a spectacular and unique accessory, and will definitely turn heads based on its magnificence and sheer size,” said David Zinberg, President and CEO of “We are anxious to see which lucky bidder takes it home.”

It is highly uncommon for a piece of jewelry this rare to be made available to such a vast audience. “Jewelry similar to the ‘canary’ diamond ring can usually only be found in museums and private collections,” said Zinberg. “The immense popularity of the internet has allowed us to offer anyone the opportunity to bid on this unique ring, right from the comfort of your own home.”

At the same time, will continue to offer amazing opportunities to bid on the widest variety of jewelry available online, just in time for the holiday season. Shoppers will be able to bid competitively on brand new jewelry, designer sunglasses, and watches. For more information, visit

About was founded in 1998, and today serves as the world’s leading online jewelry auctioneer, offering their merchandise through a live auction format. is a publicly traded company ; headquartered in Los Angeles, California. In addition to featuring the widest array of jewelry currently offered by any website, features accessories such as watches and sunglasses. In 2006, sold over 2.9 million pieces of jewelry, and was recently ranked 86th on Retailer Magazine’s “Top 100 Online Retailers”. For more information, please visit