IronPlanet Closes Strong Third Quarter

AuctionPublicity.com – Pleasanton, CA — October 15, 2007 — IronPlanetâ„¢ (www.ironplanet.com) announced third quarter gross auction sales of $47 million. In total, IronPlanet auction participants have bought and sold nearly $153 million of equipment since January 1, a growth of 30 percent over the same period last year.

“IronPlanet is the leading marketplace for used heavy equipment and we remain on track for another record breaking year,” said IronPlanet CEO Greg Owens. “IronPlanet continues to focus on what is most important to our customers – faster time to market, better prices through a global audience, the industry’s lowest selling costs and IronPlanet’s guaranteed inspection reports.”

During the third quarter IronPlanet averaged a global audience of more than 7,000 visitors per auction.

“IronPlanet offers a wide range of equipment, and its twice-monthly auctions allow me to access good quality stock on a regular basis,” said David Jones, an IronPlanet buyer from Australia. “I have found the IronPlanet auction and payment process to be very professionally organized and because of the guaranteed inspection reports I know what I see is what I get.”

Bringing a worldwide audience of buyers to every auction has helped IronPlanet maintain strong growth in its seller community as well. In the third quarter, 30 percent of sellers were using IronPlanet for the first time.

“IronPlanet is a profitable, rapidly growing marketplace, and it is the established leader in the online used heavy equipment category,” Owens said. “This company is a game changer with tremendous growth opportunity in a space that is rapidly changing the way that buying and selling occurs in the capital equipment market.”

“I was told that IronPlanet could reach across the world and find people to buy my equipment,” said Ronald Bridge of R&R Bridge & Son Logging, Inc., who sold more than 40 items in a one-owner liquidation on IronPlanet. “At the end of the day, I came out way ahead of where IronPlanet told me I should be and I couldn’t be happier. I would recommend IronPlanet to anyone who asks.”

Third Quarter 2007 Highlights
• Gregory J. Owens, named as Chairman and CEO, brings strong leadership and extensive experience helping companies develop winning growth strategies
• International customers accounted for 30 percent of auction buyers
• Averaged 7,000 visitors per auction and 18 bidders per lot
• New sellers accounted for 30 percent of sellers per auction

For more information on IronPlanet auctions, please visit www.ironplanet.com.

IronPlanet is the world’s leading online auction company for used heavy equipment. The online marketplace is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. IronPlanet facilitates the sale of a broad range of heavy equipment and trucks by providing an easy-to-use interface and detailed, guaranteed inspection reports enabling customers to buy and sell with confidence.

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