Largest US Auto Auction Chooses SoMo 650

Socket Communications, Inc., dba Socket Mobile, Inc., an innovative provider of mobile productivity solutions, today announced that Manheim Auto Auction, the largest wholesale auto auction in the United States, selected the SoMo 650 handheld computer as the device of choice when dealers are looking for mobile solutions within the automotive wholesale market. The most recent deployment of the SoMo 650 handheld mobile computer enables Manheim’s wholesale dealers the convenience of mobile information and improved data collection processes with Socket Mobile scanners.

“Workers in the automotive industry represent a significant, under-served segment of the business mobility market,” said Kevin Mills, CEO and president of Socket Mobile. “These workers, such as Manheim’s large base of auto dealers, rely on a mobile solution to perform their basic job functions, but until the SoMo 650 haven’t had a device with the functionality of a PDA or the durability of an industrial-grade device. Socket Mobile has seen significant interest for its handheld solution in the automotive industry and is ideally positioned for continued growth in this market.”

Manheim Auto Auction hosts an average of 3,000 auto dealers and offers approximately 8,000 to 9,000 cars weekly, making efficient business decisions imperative. With digital pricing programs replacing paper books, the PDA customer demands a competitive product durable enough to withstand day-to-day wear and tear.

Manheim’s Handheld Manheim Market Report (HMMR) platform has led the market in providing easy-to-use software that offers the industry’s only pricing guide fueled by daily transaction data. The customizable framework of the SoMo 650 allows Manheim to seamlessly upload the report application directly to the device, enabling dealers at Manheim Auto Auction to quickly and accurately access pricing details of a vehicle.

About Manheim Auto Auction

Manheim is the world’s leading provider of vehicle remarketing services. Through its wholesale operating locations and array of technology products, Manheim impacts every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers realize the full value of their vehicles.

The company’s operating location services include reconditioning, certification, inspections, dealer financing, transport, title management and marshaling, among others. Manheim is also the leader in vehicle remarketing technology, using its online tools to connect buyers and sellers around the globe to the world’s largest, most comprehensive wholesale marketplace. In 2006, Manheim handled nearly 10 million used vehicles, facilitating transactions representing more than $58 billion in value.

Manheim’s subsidiary companies provide value-added remarketing products and services, including paintless dent removal (Dent Wizard), Auto Body Repair, and salvage vehicle remarketing (Total Resource Auctions).

Manheim is a subsidiary of Atlanta-based Cox Enterprises Inc., one of the nation’s leading media companies and providers of automotive services.

About Socket Mobile

Socket Mobile makes mobility computing and productivity work. The company is a one-stop supplier of mobile computing hardware systems, offering a handheld mobile computer specifically designed for business mobility use and an extensive portfolio of essential mobile data collection and networking peripherals that enable mobile automation and productivity increases. The company also offers OEM solutions. Socket is headquartered in Newark, Calif. and can be reached at 510-933-3000 or

Socket is a trademark or registered trademark of Socket Communications, Inc., dba Socket Mobile, Inc. All other trademarks and trade names contained herein may be those of their respective owners.