Domain Name Goes Up for Auction

Sedo, the leading online market place for buying and selling Internet domain names and websites, has announced has been put up for auction by its owner.

The generic Internet domain name,, was registered by its present owner, Mr Green, twelve years ago in 1996. Sedo, which has an exclusive contract agreement with Green, will manage the auction and upon completion of sale, oversee the legal transfer of the Internet domain name on behalf of both the seller and buyer.

Potential buyers can bid for by visiting and searching for the Internet domain. The auction will initially run until Thursday January 24th 2008.

Nora Nanayakkara, business development director, Sedo UK, commented: “The possibility of owning is likely to attract a high price tag because of all the interest surrounding the environment. With over a million websites containing the word green in the Internet address bar, yet only one, it’s a rare opportunity to secure such a topical Internet domain name.

“The value in owning category defining Internet domain names has been quickly recognised across the Atlantic by organisations such as Johnson & Johnson who snapped up and the Bank of America who bought We expect organisations here to follow suit. With over 27 million online shoppers in the UK(x), the largest online retail market in Europe, organisations can capture more of this sought-after audience by owning premium generic Internet domain names.”

In November 2007 sold for GBP150,000, the highest figure paid for a Internet domain name. Generic Internet domain names, such as, enable organisations to capture direct Internet traffic, caused by users who type a word or term straight into their Internet browser. Generic names also enable companies to grow their online presence and strengthen their brand.

(x) According to a report published by Forrester Research,7211,43819,00.html

About Sedo

Sedo, an acronym for Search Engine for Domain Offers, is the leading online marketplace for buying and selling Internet domain names and websites. It has assembled the world’s largest database of Internet domain names for sale with more than 8 million listings. The success of Sedo’s model has attracted a global membership base of more than 500,000 customers. It is headquartered in Cologne, Germany and majority owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo provides regional versions of its site for the UK (, France (, Germany (, and Spain (

For additional information, please visit