(Matthews. N.C.) – A fully sealed box of Peters Target 20-gage shotgun shells in near perfect condition sold for a new world auction record price of $2,966 in’s online catalog sale that ended January 23-24. The auction saw many high prices paid and more than a few new world records set, for ammunition and sporting collectibles.’s next catalog sale will be in May.

“If we are in a recession, as many people want to believe, there was no evidence of that in this auction,” said Chris Roberts of “Quality collectibles will always sell for top dollar, even in a down economy.” Of the 562 lots offered, Mr. Roberts added, 482 sold. The website registered 800,000 hits per day in the last two days of the sale. And over 15,000 registered bidders participated.

peters-target-shell-box.jpg The Peters Target box was bright and clean and showed only a little wear. “It is a fantastic box that will display well in any collection,” remarked Mr. Roberts. Light soiling, plus a small tear to the non-load information end label were the only blemishes in an otherwise perfect box. The end panel reads, “Load No. 3738 Chilled – 2-1/4 Drams – 7/8 ounces – No. 8 Shot – Dead – Shot Smokeless.”

Following are additional highlights from the sale. Prices include a 13% buyer’s premium.

A Blatchford Cartridges 10-gage, Load 608 empty shell box – the very box pictured on page 11 of The Encyclopedia of Shotgun Shell Boxes – hit the mark at $2,260, a new record. The shells at one time had been loaded by the Chicago Shot Tower Company, which was not in business for long, making this item that much more desirable to collectors. The box showed little wear.

A very unusual Peters New Victor 12-gage shotgun shell box – an un-cataloged variation that does not appear at all in The Encyclopedia of Shotgun Shell Boxes – crossed the block at $2,203. The variation is subtle but nonetheless important to collectors. On the top label, the word “Kings” is blacked out in the Encyclopedia. But “Kings” does appear in the example from the sale.

In the May 2000 edition of the Encyclopedia, the Peters New Victor box had a listed value of $2,000-$3,000. The box sold was nice and clean, with sound construction. Imperfections included lightly soiled labels;very slight fading; shell protrusions, top and bottom; and a seam split along the bottom right side. The shell box was filled with correct New Victor blue-green fired empty shells.

1931-winchester-die-cut.jpg A rare and hard-to-find Winchester case insert counter-top die-cut sign, model 12, from October 1931, achieved $1,305. The small die-cut was routinely packed into cases of shotgun shell ammunition. This piece featured a rising pheasant and model 12 Winchester rifle on the front, with the Winchester logo on the bottom, in purple and red. The model 12 is advertised, for a price of $39.50.

“This was an authentic die-cut and not a reproduction, as you’ll find on eBay,” said Mr. Roberts. “The very same item was sold in one of our monthly auctions for $900, but the winning bidder never paid for it, so we were fortunate to be able to offer it again. It was a rare second chance to own a rare collectible.” The die-cut measured 7-1/4” x 10-1/2” and had a correct easel on the reverse side.

A 1903 pocket calendar for Marlin Repeating Rifles & Shotguns, copyrighted in 1902, rose to $972. The handsome calendar, measuring a taut 3-3/8” x 6”, featured an image of a Pronghorn on a small ridge surrounded by decorative trees and gold scrollwork. Except for some very slight corner wear, the piece was in mint condition and even came with a full calendar pad – a key to its high value.

Several glamorous items, not related to ammunition and sporting collectibles, did not sell because they failed to meet their reserves. One was the only known signed photograph of William H. Bonney (better known as “Billy the Kid”). Another was an authentic 1897 tintype of legendary outlaw Butch Cassidy. A third was a rare and early painted steer horn, dated 1888 and signed by J.C. Custer.

“These items will most likely be re-offered in a future auction, but I’m not exactly sure when,” Mr. Roberts said. holds regular monthly sales – always around the middle of the month and always with no minimums and no reserves. A firm date for the next big catalog auction has not yet been set, but it will be held in May. Watch the website for more details:

confederate-flag.jpg The May auction will feature a Union flag and a Confederate flag. The Confederate flag was authenticated by H. Michael Madaus of the Milwaukee Public Museum in 1989. He stated it is an authentic Confederate 2nd National Unit Flag. It is also accompanied by a letter from the family that bought it in a trunk of quilts in Connecticut, stating it was taken from Petersburg, Va., during the war. is one of the oldest Internet companies in the world. It started in 1990 as the brainchild of Ronnie Roberts, who launched Dixie Sporting Collectibles and very shrewdly took note of the young company’s success with Internet sales. It eventually evolved into what it is today —, the premier hunting collectibles auction site on the Web, with 30,000 registered users.

Recently, launched two other websites, also directed at the collecting world: and is always accepting quality consignments for future sales. To consign an item, estate or collection, you may call them directly at (704) 815-1500. Or, you can inquire by e-mail at [email protected] is based in Matthews, N.C.