Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

What’s in a Name? Asks the 28 Billion Dollar Question

NEW YORK – NYEG Inc., a New York-based provider of dynamic e-businesses, announced today that it will be releasing its premium domain name,, to auction.

Donald Rotonde, President and CEO of NYEG Inc. (New York Entertainment Guide, Inc.), said his decision followed another record-breaking announcement for New York Tourism by the City’s Office of the Mayor in their statement to the press. Mayor Michael Bloomberg’s announcement confirms that 46 Million people traveled to New York in 2007, the city’s highest ever, with an unprecedented $28 Billion spent on hotels, dining, entertainment and other tourist venues.

New York represents the most lucrative travel market in the US, boasting increased spending per capita and incredible growth in revenue for its tourism sector. “New York remains one of the world’s premier travel destinations, which will make a sought-after asset,” according to Mr. Rotonde.

So the question is, what is worth? That will be up to industry leaders and investors to decide. Preliminary estimates look promising. boasts an impressive resume. The direct type-in value of the name is unsurpassed, with $28 Billion of spending up for grabs. In addition, has a substantial “Alexa” score and has been indexed favorably by the major search engines, achieving a near-consistent page-one ranking on Google for most relevant keyword searches.

“The asset value of is distinctive and the value of its brand is directly inherent in the domain name itself. Within today’s economic climate, travel has proven to be, and will continue to be, a dominant revenue source,” expresses Rotonde.

This release marks an exciting time for domain name auctions., a travel domain, recently sold for $850,000 at the T.R.A.F.F.I.C. West Domain Name Auction held February 18 at the Venetian Hotel in Las Vegas. Domain auctions have increased in popularity over the last two years as investors acknowledge the increasing value of domain names.

This is even more apparent in the travel industry with billions of dollars pouring in from online purchases. Forrester research indicates that the US online travel market is growing at “breakneck” speed and is expected to reach $329 Billion in retail sales by the year 2010. The online travel market remains the worlds largest e-commerce industry. With New York as the dominant US travel market in both dollars and market share, represents a key asset acquisition for the online travel industry.

Offers of interest to purchase or lease may be submitted directly via email to: [email protected]