Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

National Auctioneers Association Partners in Publishing of “Complete Idiot’s Guide to Live Auctions”

OVERLAND PARK, Kan. – With consumer interest in auctions rising and gross revenue of live auctions exceeding $270 billion in 2007, more and more buyers and sellers are seeking information on the fast-paced world of auctions. On Monday, April 7, 2008, the first edition of The Complete Idiot’s Guide to Live Auctions hit bookstores across the world. The book was developed in partnership between the National Auctioneers Association (NAA) and Alpha Books, a member of Penguin Group, Inc.

A highly-successful series of books on business and personal topics, The Complete Idiot’s Guide collection provides readers with background and information on a diverse range of topics in an easy to read, step-by-step format. Twenty-two chapters and approximately 300 pages cover 2,000 years of auction history and provide consumers with information on a range of auction issues including: the different types of auctions, how live auctions work, how to buy and sell at auction, and help readers better understand the mesmerizing, rhythmic “chant” of an Auctioneer. The book also addresses common auction questions and misconceptions. The content of the book was composed with the assistance of members of the NAA. Professional Auctioneers provide readers throughout the book with stories from auctions past, as well as provide useful tips and advice to buyers and sellers interested in using live auctions.

“The development of the Complete Idiot’s Guide to Live Auctions was an exciting endeavor for the members of the NAA. Readers now have an ‘inside look’ into the auction method of marketing and a better understanding of why auctions should be their first choice when buying and selling property.” said NAA President and Oklahoma Auctioneer Tommy Williams, CAI, “We believe readers will find this book a useful resource when preparing to buy or sell at auction and help make their experiences both fun and fulfilling.”

About the NAA

Headquartered in Overland Park, Kansas, the National Auctioneers Association represents the interests of approximately 6,000 auctioneers in the United States, Canada and across the world. Founded in 1949, the mission of the NAA is to promote the auction method of marketing and enhancing the professionalism of its members through education and technology. In 2007, over $270.7 billion in goods and services were sold at auction. To learn more about Auctioneers, auctions and the NAA visit:

About The Complete Idiot’s Guides®

The Complete Idiot’s Guides® take seemingly difficult or complex topics and explain them in easy-to-understand language. Published by Alpha Books, a member of Penguin Group (USA) Inc., the 15 year-old trusted reference series includes more than 450 titles in 30+ categories. The books are written by topic experts for beginners and re-learners. Find out more about available books at