Mangold Auction Service, LLC of Wickenburg recently won a national advertising award that will be presented during the awards ceremony at the National Auctioneers Association Conference and Show at the Renaissance Hotel in Nashville in July.
The award was for the “Best Online Catalog for Antiques.” More than 1300 entries were submitted to make this the largest marketing competition during the 58 years of the National Auctioneers Association. The marketing contest was sponsored and judged by USA Today and its advertising department.
Entries are judged on creative and innovated appeal. As marketing is an ever- changing part of the auction industry, individual companies must improve their methods to stay competitive in the industry. Entries actually came from as far away as Cape Town, South Africa, as Alliance Group won the coveted “Best Of Show” award.
The Internet plays a big part in the auction industry as many auctions are now broadcast live online, making it possible for bidders throughout the world to participate in auctions anywhere.
Mangold Auction Service, LLC now provides live online bidding to the world at most of its auctions. People from the Arabic Republic, London, Nova Scotia, and Vancouver to Belize have register for Mangold auctions. O.C. and Joani Mangold are the owners of Mangold Auction Service, LLC and Appraisals. The auction business has taken O.C. to 24 states and two foreign countries, and he has worked auctions with more than 90 auctioneers. He has conduced several thousand auctions. Over the years Mangold Auction Service, LLC has consistently won many state and national marketing and advertising awards.
Auction info www.mangoldauctionservice.com
