Bloomsbury New York Vintage & Modern Posters Auction

Bloomsbury Auctions announces a poster sale with over 170 lots of diverse posters both in interest, value and subject. The sale, being held in New York at 6 West 48th Street, focuses on travel posters and winter sport posters.

“ELLE” a poster created by Toulouse Lautrec for the publication of the same name in 1896 has an estimate of $16,000-$24,000. The famous black singer Josephine Baker is depicted in a very rare poster done by a largely unknown artist Gyarmathy ($8,000-$10,000.)

flying-scotsman.jpgFor travel posters there is Alexander Alexeieff’s famous poster of the steam train “The Flying Scotsman”, with a pre-sale estimate of $28,000-$32,000. The Night Scotsman poster done for the railway company LNER in 1932 shows the mythical locomotive powering through night clouds. Ludwig Hohlwein (1874-1949) working for travel agents, resorts and cafes, created posters from the 1910’s right up to the end of the 1930’s.

Commodities and products were also often featured in posters. In the past, posters were the only means of advertising. The modern poster came into being in the 1860’s and as it was the only way to promote, they caused a huge impact until the 1920’s when film and radio started to be popular. Highlights included in this sale are: Cappiello with the champagne Contratto ($2,500-$3,500) and tinned food, Barbier Dauphin ($4,000-$6,000), Bally shoes by the Swiss artist Cardinaux ($1,500-$2,000) and Jules Cheret’s the creator of modern posters work will include Alcazar ($1,500-$2,000) and Grand Magazine de Louvre ($3,000-$5,000.)

Although not a section of its own, there is a wide selection of winter sports. Switzerland, France and Austria are featured by artists Baumberger, Loupot and Hohlwein. They show these resorts via a nostalgic view of skiing techniques from 1930 to 1950. The summer resorts in Europe are also included with such artists as Hugo d’Alesi, Alo and Colin.

Viewings for Vintage and Modern Posters and Bibliophile Sale are:

Saturday 21 February 10-5 p.m.
Monday 23 February 10-5 p.m.

Auction info http://ny.bloomsburyauctions.com/

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