Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information


The Serial #1 50th Anniversary Hurst/Viper sold for a record-breaking $250,000 at the 2009 Barrett-Jackson Collector Car Auction in Scottsdale, Ariz. The highly-collectible Viper, built by the Woodhouse Auto Family and Hurst Performance Vehicle Group, sold for the highest price ever for any Hurst vehicle or Viper at a Barrett-Jackson auction.

The Serial #01 Hurst/Viper – first of only 50 to be built – features the new Hurst HARD-DRIVE® gold pistol-grip shifter, massive black chrome Hurst wheels, Michelin Pilot Sport PS2 tires, Corsa exhaust and Moton Club Sport adjustable coil-over suspension with Eibach springs. In honor of the Golden Anniversary the vehicle is finished in a stunning satin-gold paint with gloss black stripes. The interior features custom Hurst logo floor mats and a special Katzkin charcoal leather with Hurst embroidered logos, gold thread detailing and perforated leather inserts.
A portion of the proceeds from this unprecedented sale benefits a new Victory Junction camping facility for children for chronic medical conditions or serious illnesses to be built in Kansas City. “On behalf of the 700 Woodhouse employees I would like to express the pleasure of presenting the Victory Junction with a check for $125,000 – profits from the sale of the first limited edition Hurst/Viper,” said Lance Pittack, President of the Omaha Metro based Woodhouse Auto Family. “It’s fantastic that this Hurst/Viper brought the highest price for the marque and gave us an opportunity to donate a significant amount to a worthy cause.”
Joining Woodhouse and Hurst Performance Vehicles with donations for this vehicle are suppliers Moton Suspension, Michelin Tires, Corsa Exhaust, Katzkin Interior, Starwest Floor mats, Coverking Car Cover and Acsco Products.
“The Hurst/Woodhouse Viper is an amazing collaboration and the resulting donation will provide life-changing camp experiences for many children with chronic medical conditions or serious illnesses,” added Pattie Petty, co-founder of Victory Junction. “Kyle Petty and I are so grateful to Hurst Performance Vehicles and the Woodhouse Auto Family for their generous support of new Victory Junction camp location in Kansas City.”
Upcoming production Hurst/Vipers are available for individual order exclusively through Woodhouse Dodge. Contact Bill Pemberton at 1-800-889-1893 or [email protected]
About Hurst Performance
Founded in 1958, Hurst Performance is one of the most recognized and revered names in the automotive performance arena. The Hurst brand has long been synonymous with speed, performance and quality, with an impressive track-record of pioneering high performance products and vehicles for all forms of motorsports and hot-rodding. Hurst was one of the first specialty companies to partner with the OEMs and bring enthusiasts limited edition performance vehicles like the legendary Hurst/Olds 442. For more information please visit
About The Woodhouse Auto Family
Woodhouse Auto Family is a successful family-owned business which has sold vehicles in all 50 states. The Woodhouse Auto Family consists of 7 dealership franchises in the Omaha, Nebraska metro area. Woodhouse Chrysler, Dodge and Jeep have consistently been in the top 10 sales position for the Pentastar Corporation. In addition, Woodhouse has been a leader in new Dodge Viper sales for the past 8 years. With an extensive background in racing and performance Woodhouse also leads in performance modifications of the Dodge Viper SRT10. For more information, visit
About Victory Junction
Victory Junction is a year-round camping environment for children, ages 6 to 16, with chronic medical conditions or serious illnesses. Founded by Kyle and Pattie Petty in honor of their son Adam, the camp is located in Randleman, N.C. with a second location opening soon in Kansas City, Kan. Victory Junction offers programs for 24 disease groups and maintains strong relationships with 22 partner hospitals. Victory Junction’s mission is to provide life-changing camping experiences that are exciting, fun and empowering, in a safe and medically-sound environment. As a not-for-profit organization, the camp operates solely through the support of generous donors to provide this experience at no charge to children and their families. For more information, visit
About Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the “World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, Fla. and Las Vegas. For more information about Barrett-Jackson, visit or call (480) 421-6694.