Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

Rubenstein Public Relations to Launch Luxury Real Estate Auction Company

Concierge Auctions, a luxury real estate auction company catering to buyers and sellers in upscale markets nationwide, has retained Rubenstein Public Relations (RPR) to publicize the company’s upcoming auctions, as well as its innovative marketing platform.

According to RPR President Richard Rubenstein: “Concierge Auctions is helping to create demand in a very difficult real estate market. We will focus on the company’s ability to secure fair market value for top-tier properties through accelerated sales cycles and aggressive global marketing.”

RPR will secure relevant media exposure related to the housing crisis and Concierge Auctions’ successful formula. The firm will also arrange for company executives to provide expert commentary on the real estate environment and how real estate auctions offer attractive options for both buyers and sellers.

“We are pleased to work with Rubenstein Public Relations to generate awareness of our business and help empower the many luxury homeowners who are fearful about selling in the current market,” said Laura Brady, president of Concierge Auctions. “Our mission is to restore transparency and a level playing field to the luxury real estate market.”

Concierge Auctions clients have the option of selling their properties to the highest bidder or with a guaranteed minimum determined by Concierge Auctions and the seller prior to auction. If the guaranteed minimum is not met, a pre-arranged bidder will purchase the property at the minimum price. This revolutionary concept offers an unprecedented level of assurance to sellers who are worried about the risks involved with the auction process.

Since December 2007, the principals of Concierge Auctions have achieved more than $120 million in sales through luxury real estate auctions.

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