The Dallas Ad League (DAL) will host the greater Dallas area’s first two-day, online media auction on April 27-28, 2009, allowing access to more than $1.4 million in paid media for just pennies on the dollar. Proceeds from the DAL Spring Media Auction will benefit two charities: The DREAM Fund and the Dallas Ad League Foundation scholarship program.
Available media inventory spans newspapers, local and regional magazines, out-of-home, direct mail, local radio and TV and Internet, including packages from the following:
— Al Dia
— Briefing
— Bulldog Mobile Billboard
— CBS Outdoor
— CBS Radio
— Citadel Radio (WBAP, KPMZ, KSCS)
— ClearChannel Outdoor
— ClearChannel Radio
— D Magazine
— Dallas Business Journal
— The Dallas Morning News
— F!D Luxe
— FSN Southwest
— GrandLuxe Registry
— 570 KLIF Talk Radio
— KXTX 29 Telemundo
— MNI
— Modern Luxury Dallas
— Money Mailer
— Neighborsgo
— Quick
— Radio One
— Texas Monthly
— Titan Outdoor/ DART
— Tribune Media (Chicago Tribune and Los Angeles Times)
— Univision Radio
— USA Today (National and Dallas/Houston)
— Wave Omnimedia: five different packages
Go to www.paddle42.com/dalspring2009 for an inventory preview and to register to participate in the auction.
“We’re supporting the Dallas advertising community in these tough economic times by stimulating cash flow for participating media entities and offering incredible deals for media buyers and their agencies,” said Frank Kopec, executive director of the Dallas Ad League. “We’re also enhancing the incredible buys with media packages benefiting wonderful causes dear to the local advertising community.”
Local Flavor Technology of Birmingham, Ala., will oversee the DAL Spring Media Auction. A portion of a bidder’s spend will be tax deductible.
About the DREAM Fund
The DREAM Fund, since its inception in 1991, has directed hundreds of thousands of dollars to people in the advertising, public relations and media industries whose lives have hit unexpected difficulties and life-changing events: illness, tragic loss and injury.
Dallas Ad League Foundation
The Dallas Ad League Foundation scholarship program is advancing advertising scholarships and area universities that participate in the AAF National Student Advertising Competition.
About the Dallas Ad League
The Dallas Advertising League (DAL), founded in June 1908, is one of the oldest professional and civic organizations in the city of Dallas. With nearly 1,000 members, the Dallas Ad League celebrated its 100th year in 2008 and continues to make vital contributions to both the local and regional advertising community. Throughout its history, the DAL has worked with local advertising and city leaders to further city goals and the business of advertising and has provided personal and professional development opportunities for its members. For more information, visit the DAL’s website at www.dallasadleague.org.
The Dallas Ad League
CONTACT: Frank Kopec of the Dallas Ad League, +1-682-553-3912,
[email protected]; or Sheri Smith, DAL PR Chair of Publicis PR,
+1-972-628-7766, [email protected], for the Dallas Ad League
Web site: http://www.dallasadleague.org/
http://www.paddle42.com/dalspring2009/