Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

Saffronart Leads the Way in Mobile Auction Innovation

Saffronart, the world’s largest online art auction house, announces the launch of its innovative new mobile application, which will enable collectors on the go to bid on their favorite works of art and jewelry using their mobile phones. Fully equipped with all features from the website, such as creating a ‘My Auction’ page, previewing sales and more, this sophisticated application will give users unprecedented mobile access to Saffronart’s auctions.

A pioneer of online art auctions, Saffronart, founded in 2000, is a global company with deep Indian roots. With an online presence and offices worldwide, Saffronart has both broadened and simplified access to fine art and jewelry, in addition to setting global pricing benchmarks and transforming the landscape of Modern and Contemporary Indian Art. Its robust online platform and secure technology offers clients a personal, intuitive and effortless auction experience.

Officially launching on September 3, 2009, Saffronart’s free mobile bidding application, which works seamlessly on Java enabled mobile phones from brands such as RIM BlackBerry, Nokia, Motorola and Sony Ericsson, will be available exclusively at Providing collectors on the move with speed, convenience and secure access, this break-through application underlines Saffronart’s leadership in leveraging technology to raise standards of the auction experience.

Key elements of Saffronart’s mobile application include:

1. Bidding: Users can place new bids through their phones easily. A
color-coded bid status indicator lets users know if they hold the leading
bid. The application is also equipped with proxy bidding features
allowing users to easily place, monitor and stop their proxy bids.
2. Auction Progress and Results: Monitoring auction progress is easy with
access to streaming information on current bid amounts, bid histories and
results on closed auctions.
3. Catalogue Details: Bidders can preview the entire auction catalogue,
including such lot details as size, surface, medium and estimates, and,
of course, view images of the lot items.
4. Search: Auction catalogues can be searched by lot number, artist or
designer name, material or type of jewelry to easily find items of
5. Security: To bid, users must be pre-registered and approved by
Saffronart. Login details and bids are transmitted securely using
industry standard technologies.

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