Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

Barrett-Jackson to Bring Collector Car Auction to Orange County in 2010

Barrett-Jackson Auction Company LLC, host of “The World’s Greatest Collector Car Auctions(TM)” in Scottsdale, Ariz., Palm Beach, Fla., and Las Vegas, announced today they have signed a letter of intent with the OC Fair & Event Center to add a fourth event to the company’s annual auction lineup. The event will take place either June 25-27 or July 1-3, 2010, at the OC Fair & Event Center in Costa Mesa, Calif. More details will be released soon.

“We’re thrilled about the opportunity to work with the OC Fair & Event Center to launch a fourth Barrett-Jackson auction event,” noted Craig Jackson, Chairman and CEO of Barrett-Jackson. “The West Coast is packed with auto enthusiasts who follow Barrett-Jackson and are valuable and committed constituents of the collector car hobby.”

The event will encompass the OC Fair & Event Center grounds and include the famous collector car auction, sponsor promotions and displays, vendors, exhibitors, interactive demonstrations, galas and other festivities. In the Barrett-Jackson tradition, the Orange County event will feature several highlights for enthusiasts worldwide who are unable to attend the auction, including live online bidding.

“We envision the Orange County event to be similar in size to our Las Vegas and Palm Beach auctions, with roughly 400 cars crossing the block,” added Steve Davis, president of Barrett-Jackson. “With more people joining this great hobby every day, we feel this is the best way to feed the demand for collector cars. Car collecting is alive and well and we look forward to even more growth down the road.”

Through its relationship with SPEED, Barrett-Jackson auctions are the subject of highly rated television programs that are telecast to a national audience with over 70 hours of live television and hundreds of hours of replays throughout the year. For the 12 month period ending June 2009, over 300,000 attendees came to the Barrett-Jackson auctions. During that same period, Barrett-Jackson sold 2,126 vehicles for more than $112 million, including over $6.5 million for various charities.

“Barrett-Jackson bringing their new event to Orange County is exciting news,” said Hunter Nickell, president of SPEED Channel. “We are excited about talking with our partners at Barrett-Jackson about providing live, high-definition TV coverage for the event.”

“Barrett-Jackson is the gold standard of collector car auctions,” said Steve Beazley, CEO, OC Fair & Event Center. “In addition to being a signature event, we anticipate the auction having a positive impact on our local economy and tourism and great national visibility for OCFEC, Costa Mesa, and Orange County.”