eBay Introduces Free Auction Listings and the “3-Cent Store”

eBay, the world’s largest online marketplace connecting 90 million active buyers and sellers, today announced free auction listings and dramatically reduced listing fees for fixed-priced items in the U.S., making selling on eBay.com simpler than ever for sellers of all sizes. The pricing changes, which take effect March 30, more closely align eBay’s success with its sellers, dramatically lowering – and even eliminating – the upfront costs of selling on eBay. This success-based pricing is similar to changes implemented by eBay in Europe, which has driven strong growth for sellers in markets such as the U.K. and Germany.
“Free—and practically free—is great news for anyone wanting to earn extra cash or build a business on eBay,” said Lorrie Norrington, president of eBay Marketplaces. “Our new success-based pricing makes eBay more attractive and competitive than ever. We are focused on helping sellers win and giving buyers the best deals online. So whether you want to turn the stuff in your garage into vacation money, become an eBay entrepreneur or scale your business, we are there for you with selling formats, tools and pricing that offer choice and opportunity.”

Beginning March 30, eBay will offer two pricing packages in the U.S.:

For sellers who list items occasionally, new “eBay Everyday” rates. Auction-style listings with a start price of 99 cents or less will be free (with no insertion fees for up to 100 listings per month). When an item sells, the seller will pay a flat final value fee of 9 percent of the sale price – and never more than $50. If an item doesn’t sell, the seller pays nothing. Auction listings typically are the ideal format for people who sell occasionally on eBay. Regardless of item or price, auction listings offer maximum search exposure based on time-ending-soonest auction-based search results, and the format helps sellers with occasional listings get the best value.
For sellers who list often, new “eBay Stores” subscription rates offer insertion fees as low as 3 cents per listing for 30 days—a 90 percent reduction over current rates. Larger volume sellers with this “3-cent store” premium rate can move thousands of items at high velocity with full search exposure. Subscription rates offer basic, anchor and premium store pricing options, depending on the size of a seller’s business. With the new pricing a seller with 250 listings per month would save $80 or $960 a year in insertion fees. In addition, with these changes eBay’s current store inventory format will be discontinued and will no longer have separate search functionality from core fixed-price listings. With the new eBay Stores rate package, all fixed priced inventory on eBay will have exposure through eBay’s main search functionality, increasing visibility for sellers and improving the search experience for buyers.
Sellers who want to determine which pricing option will work best for their listings when the changes take place in March can use eBay’s Fee Illustrator: http://pages.ebay.com/sellerinformation/news/FeeIllustrator2010.html.

Along with the simplified pricing changes, eBay announced that, effective today, it is expanding to all buyers its eBay Buyer Protection program, which the company has been piloting over the past year. eBay Buyer Protection adds an unprecedented level of customer support and trust to the world’s largest online marketplace. Along with eBay’s Top-rated seller program, which was introduced in October 2009 and helps buyers easily identify sellers who consistently provide great service (as rated by other buyers), eBay Buyer Protection offers buyers even greater confidence that when they buy on eBay, they’ll be covered.

Through eBay Buyer Protection, buyers will have access to customer support specialists seven days a week, as well as a money-back offer for most purchases should a problem arise and the seller is unable to resolve the issue. eBay Buyer Protection covers items paid with PayPal or any other approved payment method. This program, along with Vehicle Protection Program and Business Equipment Protection Program, covers almost every item purchased on eBay.com. Customers can see the specific coverage for an item on the “view item” page or can read more at http://pages.ebay.com/coverage/index.html.

“We’ve made enormous progress in creating a great customer experience on eBay.com,” said Norrington. “Buyers already benefit from the highest quality service offered by our Top-rated sellers. With eBay Buyer Protection, customers can shop with confidence as they take advantage of the great deals and selection eBay sellers offer. We’ve now got you covered on eBay every day.”

Fast facts:

New range of pricing options designed to dramatically reduce the upfront cost of selling on eBay and offering eBay’s lowest-ever insertion fees.
New “eBay Everyday” standard rates: Free insertion fees in auctions with a start price of 99 cents or less for up to 100 listings per month. New, lower insertion fees for auctions at all other starting prices. New, simplified final value fee for all auctions.
New “eBay Stores” subscription rates: Full search exposure on fixed-price listings for as little as 3 cents per listing, plus new low rates for auctions.
eBay’s Fee Illustrator helps sellers determine which option will be most cost-effective. http://pages.ebay.com/sellerinformation/news/FeeIllustrator2010.html.
About eBay Inc.

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects millions of buyers and sellers globally on a daily basis through eBay, the world’s largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world’s largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and our global portfolio of online brands, visit www.ebayinc.com.

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