Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

Gooding & Company Inaugural Auction in Amelia Island Makes Record Breaking $16.1 Million

Gooding & Company, the internationally-recognized auction house, garnered more than $16.1 Million* in sales, with a total of 58 out of 71 lots sold (an average sales price of $278,300 per car), at its inaugural Amelia Island Auction on Friday, March 12, 2010 at the Amelia Island Plantation. The auction’s top-seller was the star 1931 Voisin Mylord Demi-Berline that sold for $2.75 Million, an outstanding sale and world record for the Best of Show 2009 Amelia Island Concours d’Elegance winner.

“One of my favorite moments at this auction was watching the incredible 1931 Voisin Mylord Demi-Berline set a world record up on our stage,” says David Gooding, president and founder of Gooding & Company. “With more than $16.1 Million in total sales this evening and a strong showing by many of our collectors and clients, I am very pleased with the results from our debut Amelia Island Auction.”

Many collectors and enthusiasts from around world attended and expressed their enthusiasm for Gooding & Company’s new presence in Florida, eager for the auction house to build Amelia Island into its annual auction calendar as a permanent fixture. The highly respected classic car collector Michael Schudroff stated, “Gooding & Company did a wonderful job this evening … The presentation and production was high class and a great crowd attended. We definitely look forward to seeing them in Amelia Island next year.”

In addition to the top-selling 1931 Voisin C20 Mylord Demi-Berline, two other cars sold for more than $1 Million on Friday evening: the 1961 Porsche RS61 at $1.705 Million (Lot 55) and the 1932 Bugatti Type 50 Drop Head Coupe at $1.1 Million (Lot 66). The excitement of Gooding & Company’s debut Amelia Island Auction is an outstanding achievement following the success of its last two auctions, which collectively garnered an outstanding $85 Million for 243 collector cars sold at both the 2010 Scottsdale Auction and 2009 Pebble Beach Auction.

Gooding & Company’s Top 10 Amelia Island Auction sales*:

1931 Voisin C20 Mylord Demi-Berline at $2.75 Million (Lot 30)
1961 Porsche RS61 Spyder at $1.705 Million (Lot 55)
1932 Bugatti Type 50 Drop Head Coupe at $1.1 Million (Lot 66)
1928 Bugatti Type 35C Grand Prix at $900,000 (Lot 9)
1965 Ferrari 500 Superfast at $814,000 (Lot 16)
1939 Alfa Romeo 6C 2500 SS Berlinetta Aerodinamica at $748,000 (Lot 57)
1959 Mercedes-Benz 300 SL Roadster at $671,000 (Lot 35)
1968 Ferrari 330 GTS at $627,000 (Lot 47)
1931 Bentley 8-Litre Tourer at $605,000 (Lot 45)
1933 Cadillac V-8 355-C Dual-Cowl Phaeton at $385,000 (Lot 39)

*The prices are in US Dollars, including the buyer’s premium and are rounded to the nearest dollar. Gooding & Company is not responsible for typographical errors or omissions. For a full list of final sales results, please visit

Gooding & Company, the official auction house of the Pebble Beach Concours d’Elegance, will be conducting its annual two-day Pebble Beach Auction on August 14 & 15, 2010. The Saturday and Sunday evening auctions will commence at 6:00 PM and are located at the Pebble Beach Equestrian Center. Guests and media may preview the cars from Wednesday, August 11 through Sunday, August 15. Pebble Beach Auction catalogues are available for $100 and admit two to the viewing and the auction. General admission tickets may be purchased at the tent for $40 per person.

Auctions are broadcast live from Gooding & Company’s website on Bidder registration forms, press credentials and additional auction information are also available on or by calling (310) 899-1960. For additional vehicle information and up-to-the-minute results, follow Gooding & Company on Facebook and Twitter @GoodingCompany.

About Gooding & Company

Gooding & Company provides unparalleled service for those in the collector car market, offering a wide range of services, including private and estate sales, appraisals and collection management. At its annual Scottsdale Auction in January 2010, Gooding & Company topped Arizona’s auction week charts for the third year in a row with the sale of the $3.74 Million 1956 Jaguar D-Type Sports Racer. In 2009, the auction house achieved three world records and sold a combined total of more than $83.2 million in collector automobiles, with five vehicles selling for more than $3 million each and 11 lots selling for more than $1 million each. For more information, please contact (310) 899-1960 or visit