SAN FRANCISCO – The upcoming season finale of the Emmy-nominated hit Project Runway is just around the corner (Wednesday, March 5 on Bravo, 10PM EST/PST) and show fans are flocking to ProjectRunway.com. The site gives fans access to exclusive auctions of the actual designs created by the contestants on the show.
Auctions are currently available on ProjectRunway.com, with garments designed by Chris March and Kathleen “Sweet P” Vaughn available for bidding through March 5. Immediately following the season finale on March 5, more than 35 original garments designed by the final three contestants, Rami Kashou, Jillian Lewis and Christian Siriano will run through March 12. The auction of this year’s winning collection will extend an additional week closing March 19. A portion of the proceeds from the final collections will go to benefit New York-based The HOPE Program, a career-development program helping homeless and welfare-dependent adults.
“We are so excited to give our loyal fans the opportunity to bid on and actually own the designs they love. This is a fun and affordable initiative that maximizes technology and supports an important cause,” said Barbara Schneeweiss, Vice President TV and Film Production & Development for TWC. “In developing and producing Project Runway for television, The Weinstein Company has strived to create a Web site that provides one-stop shopping for all things Project Runway. Delivery Agent has helped create an unparalleled Web site that not only supports the show, but provides the brand with a true, communal online home.”
“As each season of Project Runway progresses the excitement builds for all of us working behind the scenes to bring ProjectRunway.com to life,” said Mike Fitzsimmons, CEO of Delivery Agent. “Through our partnership with The Weinstein Company, we have built incredible relationships with the contestants and are able to deliver fans exclusive products and content unlike any year before. We are all looking forward to the season finale auction.”
With just a few short clicks fans can easily place bids in the online auction. Located on ProjectRunway.com in the auctions tab, fans will find “current auctions” listed on the left. By clicking on the desired auction they can browse through the items listed and click on “more info” to find current bidding information, time left in the auction, shipping information and the product description and then simply scroll through the bidding history to the blue button marked “bid now.” Returning visitors will need to fill in their account sign-in information and new visitors simply follow the instructions to “create an account.” Once account registration is complete, bidders can seamlessly place online bids in any of the currently running auctions.
ProjectRunway.com, was built from the ground up by The Weinstein Company and Delivery Agent, the leader in shopping-enabled programming for television shows, motion pictures, sports and music videos, and is the one-stop-shop for Project Runway fans. The weekly online auctions offer fans a wide range of items – from the sketches drawn on the show to the actual designs created by the contestants. For fans interested in an everyday Project Runway look, the site offers 12 limited-edition T-shirts designed by the contestants and available exclusively on ProjectRunway.com. Fans will also find exclusive photo galleries and style advice video clips, interviews with the designers and expert tips from the judges, episode recaps, and footage from the auditions.
About Delivery Agent, Inc.
Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping- enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!(TM) (www.SeenON.com), the definitive online shopping destination for products seen on screen.
About The Weinstein Company
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under the TWC banner.
During the Weinstein’s tenure at Miramax Films the company released some of the most critically acclaimed and commercially successful independent feature films which received 249 Academy Award(R) nominations and won 60 Oscars(R), have generated billions of dollars in worldwide box office receipts and billions more in home video sales. In its history, Dimension Films has released some of the most successful franchises including “Scream,” “Spy Kids” and “Scary Movie.”
About The HOPE Program
Founded in 1984, The HOPE Program broke new ground. Created to uncover the issues underlying our clients’ hunger, need for shelter, and chronic unemployment, HOPE provides the services they need to address these issues so they can become fully independent. Today, HOPE serves nearly 700 impoverished individuals each year and has helped thousands since its inception. For additional information visit www.thehopeprogram.org/projectrunway/.
The Weinstein Company
CONTACT: Michelle Forrest of Delivery Agent, Inc., +1-310-487-3177,
[email protected]; or Matthew Frankel of The Weinstein Company,
+1-646-862-3878, [email protected]; or Barbara Edwards
Delsman of The HOPE Program, +1-718-852-9307 Ext 17,
[email protected]
Web site: http://www.ProjectRunway.com/
http://www.SeenON.com/
http://www.deliveryagent.com/
http://www.thehopeprogram.org/projectrunway/
