NEW ORLEANS – The second annual “Icons of Music” charity auction to benefit the New Orleans-focused Music Rising will be held May 31 at the Hard Rock Café in New York City. The event, produced by Julien’s Auctions, will be broadcast live in high-definition on Auction Network starting at 9:30 a.m. EDT to allow music fans from around the world to watch and bid in real-time on items from their favorite music artists. Auction Network provides millisecond bid-to-live broadcast technology and secure real-time bidding across all currencies so participants can bid with confidence and stay on top of the action.
Music Rising was created by U2’s The Edge, producer Bob Ezrin, Gibson Guitar Chairman and CEO Henry Juszkiewicz with support from Guitar Center Music Foundation and MusiCares. The campaign’s goal is to help rebuild the musical heart and culture of America’s Gulf Region by replacing the musical instruments destroyed by Hurricane Katrina. Music Rising, administered by The Gibson Foundation, has begun its Phase Two plans aimed at giving instruments to churches and schools in the region.
“Auction Network captures the spirit and sport of live auction events and makes them instantly global,” says Pamela A. McKissick, CEO and founder of Auction Network, a former executive with TV Guide Networks. “The ‘Icons of Music’ charity event is a perfect example of our strategy to allow more people access to world-class auction events they otherwise couldn’t attend. This helps the auction house generate more revenue and gives viewers great entertainment and unique buying opportunities. In this case, a worthy cause like Music Rising and the people of the Gulf Region enjoy the benefits.”
