Online Auctions Added to

Online Auction Listings are now ‘live’ on Consistent TractorHouse advertisers now have the option to auction their equipment to a worldwide buying audience, 24/7/365. All machines are auctioned directly by dealers to registered bidders on the Web site. Seller’s fees are minimal, and there are no auction fees charged to buyers. As a result, equipment can sell for less than at other conventional or online auctions.

“Buyers and sellers both are embracing the concept, even though it’s a fairly new idea to the industry,” says Nate DeWald, project manager of the Online Auction feature. The company reports that over $1 million worth of equipment has been auctioned in just the first few weeks since the feature’s introduction. also features tens of thousands of conventional for-sale listings for farm equipment from hundreds of dealers throughout North America. “The combination of print and Web exposure for our advertisers’ inventories has been incredibly effective in helping them move inventory, but the marketplace is clearly demanding full auction listing functionality, too,” says DeWald.

In addition to the global sales opportunities offered through, the TractorHouse publication offers seven different regional print editions throughout the U.S. and Canada. TractorHouse and have become the agricultural industry’s most trusted source for the advertising of farm machines, attachments, components, and parts. Both are products of Sandhills Publishing Company, in business since 1978 and a leader in bringing together buyers and sellers of farm equipment, heavy construction machinery, over the road trucks and trailers, and aircraft.

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