Following a “photocall” press release circulated on Tuesday 26th May the press & media arrived at McTear’s on Wednesday 27th May. Those present included television film crews, the world’s largest news agency and the world’s most influential photo agency….it is even featured on the Wall Street Journal!
The Telegraph and The Herald both ran with the story direct from the press release and it appeared in both publications today. BBC Scotland News showed fresh film footage this lunchtime (27th May) and are expected to show it on their bulletins for the rest of the day. It’s also on the BBC Scotland website and on the main National BBC Ceefax section at page 504.
Director Brian Clements acclaimed “Yet again we have delivered unparalleled publicity for those choosing to sell their paintings at McTear’s. The Scottish Contemporary Art Auctions have been a revelation and to secure two separate television features for the same auction in less than eight days is pretty staggering by anyone’s standards. Much credit must go to our newly appointed PR firm who are certainly living up to their reputation.
These days, it takes” bottle” to double your PR & Marketing budget but we did it and it’s got us three tv film crews to McTear’s in less than a month.
The modern auction market, for paintings especially, is truly global. This story will most likely be published in newspapers from New York to New Guinea. It certainly helped that we have the Peter Howson “Madonna and Guy” painting but there’s been huge interest in several other paintings and indeed the whole event in general.
Our business is all about delivering an audience for our sellers and when we’ve had coverage from STV, the BBC (twice) and Sky News here within a few weeks – sellers take notice. By the time this auction starts on Saturday, we will have sent out five separate press releases to over three thousand media contacts.”
If you have contemporary paintings which you would like to have offered in the next Scottish Contemporary Art Auction, please contact our specialist consultant Rod Shale at [email protected] or by phone at 07544 924188. Alternatively, contact McTear’s at [email protected] or 0141 810 2880.
www.mctears.co.uk