Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

Universal Live Auctions (ULA) Launchs New Internet Live Auction Platform

Universal Live Auctions (ULA) is proud to announce the launch of its new internet Live Auction platform ( on July 2, 2009.

ULA was one of the two companies contacted by eBay to aggregate non-auctioneer sellers into eBay’s Live Auction platform. ULA also ran and participated in auctions on Sotheby’s, Proxibid, Live Auctioneers and Go Antiques.

ULA President, Martin Shape, is proud to present the many valuable features and benefits that their new Live Auction platform offers to sellers and buyers:

• No listing or feature item fees for sellers
• Database of over 100,000 bidders and buyers
• 15-20 exciting live internet auctions each month
• 8,000 items auctioned each month
• 20,000 to 50,000 emails sent each week highlighting current auctions
• Platform accommodates both non-auctioneers and auctioneers
• Industry’s lowest buyers premium
• Free collectible gift with every registration
• Focused (categorized) auctions with focused bidders
• Personalized watch list
• Free gift with every winning bid

Mr. Shape has over 40 years experience in the collectibles, coins and art fields, including 15 years experience conducting internet and Live Auctions. His experience in matching buyers and sellers of fine art, antiques, coins, currency, militaria, sports and many other collectibles is part of ULA’s strategy of matching focused bidders with specific auctions. Martin Shape believes “buyers busy lifestyles do not permit them the time to go through thousands of lots in ’general auctions.’ The more focused the auction, the more likely a potential bidder will find what they are seeking.”

Our first auction “US, Foreign Coins & Currency” will take place on July 2, 2009 at 11:00AM CST. We expect to have some 500 items to auction.

Mr. Shape is a renowned collector of the Chicago World’s Fair 1933-1934. He has lectured on this popular Fair and displayed his voluminous collection numerous times. Martin Shape assisted in creating the only known catalog on the fair titled, “World’s Fair Collectibles” by Howard M. Rossen.

Harry Ross, V.P. of Marketing for ULA is a longtime collector of Three Stooges memorabilia. He was the founder and former owner of “Soitenly Stooges”, a mail order catalog for Three Stooges memorabilia. Ross has appeared on numerous television shows and was a regular contributor to the “Three Stooges Journal”. He also collects contemporary art glass.

Most members of the ULA staff are devoted collectors and are passionate about Live Auctions. They understand what buyers and sellers expect in this competitive marketplace. The whole ULA team is excited about this growing marketplace and is available to assist in any way.

For more information go to or contact Martin Shape at [email protected] or 847-412-1802.