eBay, the world’s largest online marketplace, today announced the launch of The Inside Source (theinsidesource.com), a new digital magazine for inspired shoppers featuring insights and stories based on what more than 89 million active users are searching for, buying and selling on eBay. The Inside Source will offer fresh daily content with original articles, analysis and opinions from journalists as well as eBay community contributors.
“Imagine that every day, every person in the United States tells eBay what they want,” said Alan Marks, Senior Vice President of Global Communications for eBay. “That’s the power of how many searches occur on eBay every day. Now add insights gleaned from almost 200 million live product listings, the stories of more than 25 million sellers and the several million purchases people make each day on eBay, and you get The Inside Source – a perspective on shopping trends, pop culture obsessions and the stuff people love, that only eBay can offer.”
While presented by eBay, The Inside Source editorial content will be directed and managed by an accomplished editorial team, led by Meredith Barnett, previously Director of Digital Media for Lifetime Digital. Editorial content will cover a variety of lifestyle topics, including fashion, technology, automotive, home and garden, pop culture and sustainability.
Barnett brings strong editorial, digital and e-commerce experience to her role as Managing Editor of The Inside Source. At Lifetime Digital, Barnett oversaw non-programming-related content for myLifetime.com, a site focused on women’s entertainment, escape and play. Barnett is a Founder of StoreAdore.com, a Web-based guide to the best boutique shopping around the country and online, featuring a regularly updated blog and a searchable database of original editorial profiles of more than 3,000 stores. Her editorial experience also includes a three-year stint at Lucky and regular contributions to publications including PARADE and The Huffington Post. She earned her BA from Brown University and an MBA from Harvard.
“Meredith brings the perfect blend of consumer-focused ecommerce and editorial experience to The Inside Source,” added Marks. “Combining Meredith’s editorial vision with eBay’s insight, our aim is to make The Inside Source an engaging, useful read for people who want to know the latest trends happening in the world’s largest online marketplace.”
As an avid collector and trend-follower, Barnett has been actively using eBay to find not only rare vintage brands but also unique items from established designers. “My latest fashion fixation is oversized bib-style necklaces that can turn a plain T-shirt into a party outfit,” Barnett noted. “But I am also tracking antique salt bowls for my extensive collection.”
In addition to original content, The Inside Source will also feature sections that will provide a snapshot of real time eBay Marketplace activity, including most-watched merchandise and most searched terms. Early contributors include writers and editors who have worked at and contributed to Lucky, W, Allure, Daily Candy, and The New Yorker.
“The Inside Source content will reflect what inspires us on eBay, from a profile of an art dealer discovering museum-quality pieces to a breakdown of the hottest trends in handbags,” noted Barnett. “There’s such a diverse array of stories. We hope to provide readers insight they won’t get anywhere else.”
Readers will have the opportunity to comment on and share content through familiar platforms such as Facebook Connect, as well as submit feedback and story ideas. The Inside Source will also offer a weekly e-mail subscription that will provide a recap of the week’s top stories.
To discover the latest trends now, visit http://www.theinsidesource.com