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Auction PR Publicity Announcements News and Information

Under Armour Gameday Jersey Auction and Custom Apparel Sales Raises Over $130,000 for Wounded Warrior Project

Wounded Warrior Project and Under Armour today announced the results of the online auction of custom Under Armour gameday jerseys worn by University of South Carolina and University of Maryland football players against University of Florida and Virginia Tech, respectively, on November 14 for the first Wounded Warrior Project Games.

Under Armour black and desert camouflage uniforms featuring the Wounded Warrior Project logo were developed to honor the sacrifices made by those who have served and those that continue to serve in our nation’s Armed Forces. The gameday jerseys, which included the warrior character traits of Duty, Honor, Courage, Commitment, Integrity, Country and Service in place of the players’ last names, proved extremely popular as a total of 227 jerseys were auctioned off between the two schools to raise funds for the Wounded Warrior Project. Additionally, a portion of the proceeds from the sale of the custom fan gear was also donated, raising a total of over $130,000.

“We are extremely thankful to Under Armour and both universities for their support of this special initiative,” said Steven Nardizzi, executive director of the Wounded Warrior Project. “The success of the auction and overwhelming interest in these specially created uniforms speaks volumes about the unique ways we can give back to the men and women who have served and sacrificed so much.”

“We are thrilled at the success of the first two Wounded Warrior Project Games,” said Bryan Offutt, Under Armour senior manager, tactical. “Under Armour is privileged to partner with the Wounded Warrior Project and support their mission of honoring and empowering the many men and women who have been injured while protecting our country.”

About Under Armour, Inc.

Under Armour(R) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.

About Wounded Warrior Project

Wounded Warrior Project (WWP) is an apolitical nonprofit organization whose mission is to honor and empower wounded warriors. WWP serves to raise awareness and enlist the public’s aid for the needs of severely injured service men and women, to help severely injured service members aid and assist each other and to provide unique, direct programs and services to meet their needs. To learn more, visit www.woundedwarriorproject.org.

Wounded Warrior Project

CONTACT: Danielle Cavalli of Under Armour Communications, +1-410-246-5768,
[email protected]; or Steve Gerrish of Wounded Warrior Project,
+1-904-669-7096, [email protected]

Web site: http://www.woundedwarriorproject.org/