Simmons & Company Winchester Advertising Memorabilia and Sporting Goods and Tools Auction

Proxibid, the world’s largest provider of live auction webcasting services, today announced that it has been selected by Simmons & Company Auctioneers, Inc. to provide live online bidding for its two-day Winchester advertising, memorabilia and sporting goods and tools auction, slated for Friday, June 25 and Saturday, June 26 at 9:00 a.m. CDT daily. Auction registration and pre-bidding for this auction are already available by visiting

Winchester items are some of the most desirable collectibles on today’s market. Just as Winchester guns have always demanded a great deal of attention and respect from collectors, the tools, sporting goods and household items produced by the Winchester Repeating Arms Company during the height of the Golden Age of Hardware (1920-1935) are valuable collectors’ items. These items are of the highest quality, as illustrated by the slogan “As Good as the Gun,” which Winchester used to rightly promote its products through a chain of Winchester Stores across the nation.

This auction, from the estate of collector George Ziegler, lifelong Ohio resident, features highly sought- after advertising, tools and sporting goods from a company whose name is synonymous with quality and desirability. Also featured in this auction are several extremely rare items including: A dealer’s salesman’s sample cut-away model hammer, as well as a large, double-easel backed cardboard advertising poster from 1927 featuring The Winchester Stores and Factory from Winchester-Simmons Hardware era of the company. Other items bidders won’t want to miss include:
• Lot 719: Rare Winchester Wooden Countertop Flashlight Display
• Lot 703: Rare Child’s Leather Football Helmet
• Lot 525: Rare 1901 “W” Winchester Bullet Board
• Lot 564A: Rare 1908 Winchester “Shoot Them” Poster with original self framed advertising border

“This Auction is all Winchester! All the Way! Great opportunities like this for Winchester collectors don’t come around very often,” said Auctioneer, Bob Simmons. “The Ziegler Collection is a real bonanza. Simmons & Company is very proud to be able to bring such an exceptional selection of Winchester items to the auction block.”

“Having the Proxibid format available certainly allows more collectors — from coast to coast and across the globe — the ability to participate in such a super auction,” added Auctioneer Dave Simmons.

For more information about this auction, to register to bid or to leave a pre-bid please visit