Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

Iron Horse Auction Company Breaks New Ground

North Carolina based Iron Horse Auction Company, Inc., a MarkNet Alliance member, was recently the first auction company to ever conduct a multi-parcel auction on location with live internet bidding available through an interactive map.

The team at Iron Horse Auction broke new ground on their August 20th auction offering a winery/vineyard onsite and to online bidders using the open forum method of accelerated bidding using proprietary software developed at MarkNet Alliance.

“Our company has strived to stay ahead to the curve on technology in order to better serve our clients,” said Tom McInnis, one of the owners at Iron Horse. “This new proprietary marketing tool will allow the maximum participation for every property that we offer for sale. It will prove to be the best method by which to attain maximum value for any type of real estate offering.”

In the past there has not been a way to effectively offer property using the multi-parcel method of selling to onsite and online bidders simultaneously. Until this auction in order to use this method you would have to rely on bidders traveling to the auction site. Now you can have bidders at the site and international investors online bidding on the property all in real time.

“Iron Horse Auction Company owners Tom McInnis and Bill Lilly along with their team are masters of the trade. They did a tremendous job and made auction history in the process,” said Chris Pracht, Director at MarkNet Alliance.

“We could not have asked for a better company to put the new onsite and online ‘Ultimate Choice’ bidding platform to the test,” said Kurt Aumann, President of MarkNet Alliance. “This has changed the game in the auction industry.

Iron Horse Auction Company, Inc. was established in 1983 to provide comprehensive asset recovery and marketing services for America’s leading corporations, non-profit organizations, professionals and individuals. Consolidating the resources and expertise of several individuals already active in the auction and real estate industry formed the company. With vast experience selling all types of personal property and real estate, along with cutting-edge technical support, Iron Horse Auction Company has established itself as the premier provider of professional auction services in the Southeastern United States.

MarkNet Alliance, a national network of 38 established auction companies in 22 states and South Africa who have joined together in order to do better business, offer the latest technology and most importantly offer a national presence with local expertise. MarkNet Alliance is composed of companies who are the current leaders of the auction industry with past and current office holders in the National Auctioneers Association (NAA). Some of the positions that have or are currently held by members are Chairman of the Board for the NAA, NAA President, NAA Vice-President, NAA Education Institute Board Members, Board of Directors of the NAA, National Auctioneers Foundation, as well as many state level leaders.

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