Auction sniper firm eSnipe, Inc. website has been awarded a “green bar” browser address and icon for high-level encryption of data between the customer’s browser and the eSnipe site, sharply reducing any possibility of “phishing” attacks and ensuring customers that the site they are using is, in fact, eSnipe.
The “green bar,” more formally known as Extended Validation Standard Secure Sockets Layer (or EV SSL) is both a technical standard requiring a high level of encryption between server and browser, and the fruit of extensive investigation from the certificate provider that the certificate holder is who they claim to be.
Green Bar Proves Site is Genuine
The browser’s address bar displays the website’s URL in using a distinct color scheme to indicate that the URL matches profile information unique to the company hosting the website, and that at time of issue the company’s particulars were verified by human agents, including but not limited to:
A minimum number of full-time employees
Dun & Bradstreet listing information
Address of service (a physical location for formal lawsuit filings)
In addition to the confirmation of company data EV SSL communication uses the highest possible level of encryption between browser and server.
Wall Street Journal: “A Boon For Consumers”
The Wall Street Journal called the “green bar” “a boon for consumers” in an article detailing the expense and difficulty of attaining the EV SSL certification. It is expensive and time-consuming, requiring multiple channels of contact with the certificate holder, and other third-party recognition through such sources and Dun & Bradstreet.
“No wonder the green bar is so highly coveted,” says eSnipe CEO Tom Campbell, who actually uses words like “coveted” in ever day conversation. “They really do some serious investigation of your company. It took us a few tries to get all the information right; we’re run much more informally than your typical enterprise.”
An image of eSnipe’s URL as it appears in the Firefox browser bar can be seen here: http://www.flickr.com/photos/auctionsniper/5719198150/in/photostream
About eSnipe, Inc.
eSnipe places bids for eBay users during the last few seconds of the auction, a practice called “sniping” in online auction parlance. eSnipe launched in 1999 as one of the early eBay sniper services run on high-speed dedicated servers. eSnipe’s multiple servers placed over $300 million worth of bids on eBay in 2010 alone (source: PayPal records). eSnipe CEO and former Microsoft program manager Tom Campbell made eSnipe one of the first pay sites on the Internet in June, 2001. To keep merchant account charges low he was forced to devise the first profitable micropayment system on the web. It has been in unbroken operation since–and profitable longer than Amazon.com. eSnipe has a generous free trial period in which no payment method or credit card is required at http://www.esnipe.com/free