Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

Equipnet Hosts Live and Webcast Auction of Closed Unilever Ice Cream Facility on September 15

EquipNet is partnering with Unilever to auction off the manufacturing assets of a closed ice cream facility in Framingham, MA. This auction event presents a rare opportunity to purchase premium, pre-owned processing and packaging equipment and MRO/spares that can be used across the manufacturing sector.

The auction begins at 10:00 AM ET on Thursday, September 15, 2011. Inspections will be conducted from 10:00 AM to 4:00 PM on Wednesday, September 14, 2011.

The auction catalogue includes the entire contents of the closed plant, including: freezers, tanks, pumps, valves, palletizing and packaging lines, water purification systems, MRO/parts, as well as warehouse, utility, and office equipment. Highlights include: an antique Sealtest neon sign, as well as premium pre-owned equipment manufactured by Cherry Burrell, Mueller, Northfield, Goldco, and other leading OEMs.
Until its recent closure, the Unilever plant produced and packaged the full variety of Breyer’s ice cream products. The auction page at http://www.EquipNet.com/Unilever-PR features the entire auction catalogue with photographs and complete descriptions of available equipment,
EquipNet’s Vice President of Food and Beverage Industry Sales, Perry Elliot, is impressed by the variety of items available for auction. “Until recently, the Unilever facility was running a first-rate operation that included production from the time the milk was delivered to the factory to when the truck picked up pallets of frozen half-gallons of ice cream,” says Elliot. “There’s a tasting lab, blending equipment, tanks to hold the milk, freezers, palletizing production lines, pumps, and more.”

Elliot is also excited about the opportunity this live and webcast auction presents for companies outside the food and beverage industry. “There are equipment items, mechanical spares, and MRO/parts that could be used in other industries including: food, beverage, personal care, chemical, biotech, or even pharmaceutical companies,” he explains. “This is well-made equipment that just happens to have been used to produce and package ice cream. We expect bidders to come from a variety of industries.”
About EquipNet

EquipNet is a leading provider of surplus equipment auctions and asset management solutions and services to leading corporations in the biotech, pharmaceutical, chemical, food, beverage, and personal care industries, such as Unilever, Diageo, Wrigley, Mars, Colgate-Palmolive and many others. EquipNet’s vision is to revolutionize the way companies manage their surplus assets by maximizing financial returns and minimizing the risks associated with idle capital assets. For more information, please visit: http://www.EquipNet.com

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