Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

Legend Numismatics and Morphy Auctions Launch New Venture

YORK, Pa. – Morphy Auctions, a Geppi’s Entertainment Auctions company, and Legend Numismatics have announced the creation of Morphy/Legend Coin Auctions, a new division of Geppi’s Entertainment Auctions. The Denver, Pa.-based Morphy Auctions and the Lincroft, N.J.-based Legend Numismatics will each own 50 percent of the new company, which has already begun accepting consignments for its debut auction.

Legend brings to this new enterprise its extraordinary standing in the coin world and collecting circles, while Morphy’s contributes its sterling reputation in operating antiques auctions. Both firms have become widely known for their customer service and attention to detail.

Scheduled for May 6, 2008, the new company’s first event will be live with all forms of absentee bidding available, including online via eBay Live Auctions. Additional details will be available soon at

“Teaming up with a company of Legend’s stature is not something one enters into lightly,” said Stephen A. Geppi, chief executive officer and owner of the Geppi’s Entertainment companies. “We think, though, that with our experience in auctions, which was most recently seen in the $7.7 million result for the Steckbeck collection of mechanical banks, and Legend’s understanding of the coin market, that we can offer consumers and collectors a truly superb experience.”

“The Geppi’s Entertainment companies have been way ahead of the curve in trying to promote an awareness of collecting and investment-grade collectibles in the general population, including establishing Geppi’s Entertainment Museum in Baltimore, Maryland,” said Laura Sperber, co-president of Legend Numismatics. “This track record, combined with Morphy Auctions’ know-how in operating auctions in a manner supportive of both buyers and sellers, puts this new venture on an excellent footing from day one.”

“Following some of our recent successes, we had announced our interest in the coin market and received more than 100 consignments before Morphy/Legend Coin Auctions was even launched,” said Dan Morphy, chief operating officer of Morphy Auctions. “By teaming up with Legend, we provide our consignors and buyers an outstanding ability to reach out to their colleagues and compatriots in the collecting world.”

Legend Numismatics is one of the premier rare coin dealers in the United States. Legend’s principals have been participating in the coin market since 1973 and have been full-time dealers for more than 30 years. Since 1987, Legend’s emphasis has been on dealing with the growing collecting public and supplying this market with exceptional coins that are always in demand.

The Geppi’s Entertainment family of companies, including Geppi’s Entertainment Museum, Diamond International Galleries, Hake’s Americana & Collectibles, Morphy Auctions, and Gemstone Publishing, is dedicated to promoting the awareness of the role of popular culture in mainstream American history by making vintage pop culture artifacts and information about them available to the general public and specialists alike through auctions, sales, live events, and detailed publications.

For further information on Morphy/Legend, call Dan Morphy at 717-335-3435 or e-mail [email protected]; or call Laura Sperber at 800-743-2646 or e-mail [email protected]. View additional details online at