Auction PR Publicity Announcements News and Information
Auction PR Publicity Announcements News and Information

Purple Wave Auction Appoints Doug Regehr as Director for New Equipment Auction Division

Purple Wave Auction, a local online auction firm, announced that Doug Regehr will be the Director of the Equipment Auction Division, effective immediately. An expert in the agricultural equipment industry, Regehr will lead Purple Wave’s Equipment Team in locating and marketing vehicles, agricultural, construction and heavy equipment to its nationwide network of buyers.

Regehr most recently served as the Purple Wave territory manager for the Iowa and Kansas City markets. Regehr holds a Master’s degree in Agribusiness from the Kansas State University and previously worked as Area Manager of Product Support for John Deere.

“After eleven years with John Deere, the secondary market for equipment is a natural fit for me,” said Regehr, “There is tremendous opportunity for Purple Wave to continue its growth in the equipment market and I’m glad to be a part of it.”

Since December 2008, Purple Wave’s sales volume increased over 40 percent in the agricultural, construction and heavy equipment asset.

Regehr will lead a team of Equipment Auction Specialists who offer enhanced personal understanding of the equipment auction market. Several team members worked professionally with nationally recognized companies such as Caterpillar, John Deere, Richie Brothers Auctioneers, and Martin Farm Power.

“It is our job to make the auction process as easy as possible for all of our customers,” said Regehr, “We understand the market and are able to present better returns through our nationwide system of online customers while minimizing the headaches for our sellers.

Purple Wave is currently one of the nation’s leading and fastest growing auction firms. With 40,940 current registered bidders, Purple Wave averages over 1200 new registered bidders and over 100,000 absolute unique visitors per month

Purple Wave Auction is a full-service, online auction company headquartered in Manhattan, Kan. Specializing in vehicle, agricultural, construction and heavy equipment auctions, Purple Wave combines traditional auction services with innovative auction technology. For more information about Purple Wave, go to or email [email protected].